NovuHealth’s unique approach takes the best practices from consumer marketing to increase CMS Star ratings, deliver personalized Medicare member engagement and a high return on investment.
MINNEAPOLIS, MINN (PRWEB) April 19, 2017
NovuHealth has released a new case study revealing the key to boosting Star quality ratings and improving health outcomes.
As the industry’s leading consumer engagement and behavior change company, NovuHealth stands at the forefront of cost-effective quality improvement in health care. The case study—downloadable from NovuHealth’s website here—reveals how NovuHealth worked alongside a large Medicare Advantage plan to close gaps in care among its diabetic population and reach a 4-Star rating.
“In this partnership, we took a limited budget and delivered a 4-Star rating,” said Jordan Mauer, Executive Vice President of Marketing and Member Engagement at NovuHealth. “The key is our propensity modeling capability, which allows us to identify members who will deliver incremental value by closing specific high-value gaps in care.”
Now more than ever, as expectations continue to rise for Medicare plans, the competition to score above a 3.5-Star rating has never been fiercer. To boost quality, retain and attract new members, and optimize costs, successful plans are increasingly turning toward member engagement strategies. NovuHealth’s unique approach takes the best practices from consumer marketing—combining health care data analytics, intelligent member incentives and personalized communications—to increase CMS Star ratings, deliver personalized Medicare member engagement and a high return on investment.
NovuHealth is the health care industry’s leading data sciences and behavior change company, designed to enable health plans to better understand, motivate and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives and personalized communication, NovuHealth delivers high-value member behaviors. Visit us at novu.com.