With ProMAX and NDI IP integration, customers have exponentially increased access to the video sources available for live production
Santa Ana, CA (PRWEB) April 24, 2017
ProMAX Systems, world leader in integrated workflow technology for creative media organizations, today announced support for software-driven IP workflows using NewTek NDI™. Joining the industry’s largest IP ecosystem of products and the rapidly expanding number of companies enabling IP-based customer workflows ProMAX Systems has integrated NDI into their award-winning workflow servers.
NewTek’s royalty free NDI technology allows video and audio sources to be shared bi-directionally across a network, eliminating the need for costly direct connections, expensive cable runs, and infrastructure upgrades while turning every source into a destination instantly available anywhere on the network.
Using the simple built in browser interface, ProMAX’s NDI implementation gives users the ability to see and select live broadcast feeds playing on the network and then record them onto the shared storage server, eliminating the need to capture and transfer footage which happens in most environments. Now, creative teams have immediate access to live production feeds in the production/post workflow. Additionally, ProMAX’s implementation allows the Platform Workflow server to broadcast existing content stored on the shared storage system.
“The ability for our ProMAX Workflow Servers to become an NewTek NDI storage device opens up significant opportunities for integrated production post-production workflows,” says Jess Hartmann, CEO of ProMAX Systems. “As all communication to and from our products are already based on the IP Protocol, integrating NDI was a natural fit for ProMAX.”
“NDI IP workflows are quickly becoming ubiquitous in video production,” said Michael Kornet, executive vice president of Business Development for NewTek. “With ProMAX and NDI IP integration, customers have exponentially increased access to the video sources available for live production creating efficiencies and opportunities that did not previously exist. NDI is the most widely adopted IP technology on the market, epitomized by the millions of customers with access to it today.”
For more information on NDI, visit ndi.newtek.com. #NDIcentral
About ProMAX Systems:
ProMAX is the world leader in integrated workflow technology for creative media organizations. For over 20 years, we've built a worldwide client base of tens of thousands of customers, helping them find the most efficient, cost effective and reliable solutions to solve their production challenges with our range of workflow servers, workstations and archiving technology. From ingest to edit, from playout to archive, we've evolved our thinking to focus on the real needs of our customers – bringing everything they need together in a truly integrated solution. Whether they are creatives working in Film/TV, broadcast, post production, education, government, corporate or other industries, our customers trust ProMAX to be at the heart of their creative process. Visit http://www.promax.com for more information.
Media Contact: Nathaniel Cooper