The PDMA Chicago Innovation White Space Conference: Designing into the Unknown

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Understand the profitable white space between or beyond existing product categories.

This important conference helps identify innovation white space for product categories.


The Innovation White Space Conference: Developing into the Unknown

Whether an organization is looking to exploit gaps in existing markets or product lines, or to radically alter the market landscape, this conference will provide tools, examples and experience necessary to identify unmet customer needs, map product strategy, and lead an organization to its next successful product launch.

Ben Brenton -- Chief Innovation Officer, Snap-on Tools
“Leading a culture of Innovation”

Dan Brown – President, Loggerhead Tools & Professor, Northwestern University
“Designing into the Whitespace”

Jack Hipple – President, TRIZ and Engineering Training Services LLC
“Identifying Market Disruptions with Nine Box Methodology”

Mike Schuster – Sr. VP New Product Development and R&D, NCH / Danco
“Finding the Sweet-Spot for Design Solutions”

Over lunch, six university product teams will be presenting “White Space Challenge” projects employing the same techniques, providing plenty of hands-on analysis of the methodologies. In the afternoon, there will be a hands-on workshop illustrating how to find design whitespace using existing data in patents.

Fri, April 21, 2017

965 West Chicago Avenue
Chicago, IL 60642

8:00 - 8:30am    Registration and Networking (light breakfast served)
8:30 - 11:00am    Keynote and two other presentations
11:00 - 1:00pm    Lunch & Bar, Networking, Student Poster Sessions, Exhibitors
1:00 - 4:30pm    Two Presentations, workshop, and closing session
4:30 - 5:30pm    Post-event networking, Bar
Use discount code: s2mfriends

Target Audience
Senior leadership in corporations or startups Marketing, Program Managers, Product Developers (S/W and H/W), Product Managers, Marketing Managers, Product Management Teams.

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Mary Drotar

Kathy Morrissey
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Strategy 2 Market, Inc.

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