New Voting Website and Architecture Built by 352 Inc. Supports The Webby Awards Most Successful Voting Season Yet

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The new platform manages more than a million users and votes to support the Internet’s largest, most prestigious awards for design, creativity and more.

“Beyond delivering a user-friendly and responsive site design, 352 Inc. ensured a database and server architecture that could stand up to our peak traffic demands.”

The Webby Awards, the leading international award focused on Internet excellence, recently launched a new website and voting portal to support its 2017 voting season. The platform, which Webby Media Group expects to manage a record-breaking 2 million unique users and votes this year, was rebuilt from the ground up by 352 Inc., a digital product development agency, to deliver a refined user experience for nominees, voters and Webbys judges.

To manage its complex needs, Webby Media Group partnered with Atlanta-based 352 Inc. to build a new platform featuring enhanced data management and robust scalability. 352 Inc. was awarded the project because of its proven capabilities to develop custom software, websites and iterative marketing campaigns for enterprise-size organizations.

“With the amount of traffic we drive and user signups we require in such a short amount of time, stability and uptime were critical factors in the re-launch of the site,” said Steve Marchese, Webby Media Group executive producer. “Beyond delivering a user-friendly and responsive site design, 352 Inc. ensured a database and server architecture that could stand up to our peak traffic demands.”

Previous versions of The Webbys' voting systems leveraged multiple codebases and databases, requiring time-intensive reporting and data management across disparate systems. In addition to the public-facing submission portal, voting website and judging platform, 352 Inc.’s teams in Atlanta and Gainesville, FL delivered a unified codebase and database systems that will allow The Webbys to easily spin up new systems and simply manage its massive data processes.

“Working on a project like The Webby Awards is a tremendous honor,” said Geoff Wilson, 352 Inc. president and founder. “Given its role in highlighting the best and brightest of the Internet, it’s fitting that The Webbys now feature such a forward-thinking server architecture and user experience that will drive the awards for years to come.”

Public voting for the 2017 Webbys ends April 20. For more information about The Webby Awards, visit its public voting site and follow them on Twitter @TheWebbyAwards. For more information on 352 Inc., visit and follow them on Twitter @352inc.


About 352 Inc.
352 Inc. is a Digital Product Development Agency which provides the tools for innovators to transform their businesses through smart digital products. With a focus on speed, agility, product strategy, custom development, user experience, marketing and business strategy, 352 is able to deliver projects with impressive speed – in weeks rather than months. Utilizing a pure agile development process and lean startup methodologies, 352 is able to take new ideas to Minimum Viable Product (MVP) through singularly focused client teams (a 1-to-1 relationship) for better results, faster.

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Robert Berris
352 Inc
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