Aga Khan Foundation Canada’s “Together” Tour Receives Outstanding Achievement Award

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The Aga Khan Foundation Canada's Together exhibit is recognized for its innovative approach to audience engagement by the Canadian Museums Association.

The Together exhibit inspires visitors to think about their role in global development.

The Aga Khan Foundation Canada’s mobile exhibit Together: An Exhibition on Global Development was given an award of outstanding achievement by the Canadian Museums Association on April 7, 2017. The tour, which is an interactive and bilingual experience for all ages, gives visitors a closer look at their role in global development. It has been travelling throughout Canada for the past two years.

The Aga Khan Foundation Canada (AKFC) is an international development organization and registered charity focused on global development. With financial support from Global Affairs Canada, AKFC worked with MRA mobile experiential to develop and execute the Together exhibit. MRA helped design and conceptualize the traveling exhibit, and handles all day-to-day operations.

Through digital and tactile interactives, powerful photography, and first-hand storytelling, the Together exhibit inspires visitors to think about lasting solutions for global development. The exhibition is housed in a custom 53’ double-expandable event trailer which allows for nearly 1,000 square feet of space. Visitors to the exhibit can interact with a world map that illuminates Canadian contributions to global development, take a quiz to discover the type of global citizen they are, and share their ideas and experience with others through a social media photo booth. They are encouraged to spark continued conversations about global development with their peers after visiting.

At the 2017 Canadian Museums Association Spring Conference, Together was recognized for its innovative approach to audience engagement. It won the association’s award in the category of exhibitions focusing on cultural heritage, with a budget greater than one million dollars. Also at the conference, AKFC Public Affairs Manager Christine McGuire, along with MRA President Tony Amato presented an in-depth case study on the successes and challenges of the tour to date.

“We’re excited for our partners at AKFC to be recognized for their efforts on the Together exhibit,” says Tony Amato “This exhibit highlights important issues around the globe, and is what we feel the evolution and extension of the traditional museum experience will be.”

ABOUT MRA, INC.
MRA experiential tours & equipment is an industry leader in mobile exhibit and event marketing. It specializes in custom design, vehicle assembly, and vehicle sales and leasing, as well as tour equipment and logistics-management services for the experiential marketing and exhibiting needs of museums and many Fortune 1000 firms, working either directly or in association with leading agencies and exhibit builders worldwide. Visit http://www.goMRA.com and http://www.youtube/MRAmobiletours.

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Elizabeth Hoelscher
MRA mobile experiential
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