Bay Area News Group Boosts Subscription Sales Revenue and Retention Levels with NEWSCYCLE Circulation

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Bay Area News Group properties live on NEWSCYCLE Circulation hosted in NEWSCYCLE Cloud include: The Mercury News in San Jose, CA; East Bay Times in Contra Costa/Alameda, CA; Marin Independent Journal in Marin, CA; and the Santa Cruz Sentinel in Santa Cruz, CA.

NEWSCYCLE Solutions announces that the Bay Area News Group, a Digital First Media property, is live on the NEWSCYCLE Circulation platform hosted in NEWSCYCLE Cloud. The new platform manages the group’s end-to-end circulation, subscription and distribution operations.

Bay Area News Group is the largest media outlet in the San Francisco Bay Area and has a weekly audience exceeding five million readers. The group uses NEWSCYCLE Circulation to extend marketing efforts, build readership and retain subscribers. The system’s campaign management tools and real-time customer account data empowers the group to create targeted offers, providing greater revenue potential at Bay Area News publications.

NEWSCYCLE Circulation supports PCI tokenization, which protects customer credit and debit card details through the integration with payment gateways and hosted order pages.

The NEWSCYCLE Advertising platform is also in operation at the group’s properties, and both systems are deployed in NEWSCYCLE’s cloud-hosting environment.

Bay Area News Group properties include: The Mercury News in San Jose, CA; East Bay Times in Contra Costa/Alameda, CA; Marin Independent Journal in Marin, CA; and the Santa Cruz Sentinel in Santa Cruz, CA.

About NEWSCYCLE Solutions
NEWSCYCLE develops and delivers software technology that empowers the global news media industry. Our editorial, advertising, circulation and mobile solutions enable publishers to drive profitability, accelerate digital business models and optimize core print operations. We help our clients create stronger, better-informed communities while safeguarding the integrity of news, advertising and customer information. NEWSCYCLE is a trusted partner serving over 1,200 media companies with 3,000 properties producing more than 8,000 titles in 30 countries. Our company is headquartered in Bloomington, MN and has U.S. offices in Florida, Michigan and Utah; with international offices in Denmark, Germany, Malaysia, Australia, Sweden, Norway, Canada and the United Kingdom. Please visit newscycle.com for more information or write to us at info(at)newscycle.com.

Media Contact:
Lisa Speth
NEWSCYCLE Solutions
Marketing Communications Manager
lisa.speth(at)newscycle.com

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Lisa Speth