Calling Out the Unnecessary Waste of the Personal Care Products Industry - Startup Akamai Offers a Way to Reduce Consumption by 70%

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Akamai aims to bring awareness to the little known connection between personal care products and their impact on the environment.

Akamai Essentials

“Akamai’s mission is to help people break free from the mainstream personal care paradigm that promotes too many products, chemicals and complexity – at a high cost to our health, environment and wallets.

In the US alone, an estimated 10 billion personal care products are consumed each year, generating a huge amount of waste and pollution. In addition, many personal care ingredients are harmful to our bodies and the environment. Akamai believes the majority of these products are unnecessary, and offers a radically simplified approach.

The average person uses 9 personal care products daily, exposing themselves to 126 different, potentially harmful, chemical ingredients (Environmental Working Group). These chemicals end up in our soil, our water and air. Ingredients in pharmaceuticals and personal care products can pass intact through conventional sewage treatment facilities, into waterways, lakes and even our ground water (US Geological Survey).

In addition to packaging waste and pollution, consumption is on the rise. The Guardian states using “more beauty products means more chemicals and water used in manufacturing, and more plastic packaging. Much of it winds up in landfills, since the containers used are often hard to wash out, or to recycle.”

According to Vincent Cobb, Co-founder: “Akamai’s mission is to help people break free from the mainstream personal care paradigm that promotes too many products, chemicals and complexity – at a high cost to our health, environment and wallets. There is nothing normal about what has become ‘the norm’. We believe less is more.

Akamai works with the body’s natural systems. Their approach supports good bacteria and body oils for a natural but effective personal hygiene that stresses fewer products, rinsing more, and washing less. Their 3 multipurpose, concentrated, 100% natural products can replace at least 10 specialized ones. Early adopters and the media are giving rave reviews.

About Akamai: Akamai is personal care, radically simplified. Launched in January 2017, Akamai makes 100% natural, multipurpose, healthy personal care essentials and delivers them via a subscription service. Akamai believes clean and healthy teeth, skin and hair can be achieved with much less fuss, far fewer products and at a lower cost than we have been led to believe. Akamai’s 3 multipurpose products include: Mineral Toothpaste - clay based with added trace minerals and liposomal CoQ10, formulated with Harvard trained holistic dentistry experts; a 3 in 1 Bar for wash, shave, and shampoo; and Skin Fuel – a concentrated, multipurpose oil for your entire body and hair with added trace minerals.

Co-founder Vincent Cobb is an impact entrepreneur whose last company, reuseit.com, led the movement against disposable shopping bags and was featured in Al Gore’s book, An Inconvenient Truth.

Akamai donates 1% of sales to like-minded non profits, including Environmental Working Group.

Learn more:
https://www.akamaibasics.com/
https://www.akamaibasics.com/pages/philosophy
https://www.akamaibasics.com/blogs/learn-more/disturbing-facts-toxic-chemicals-in-personal-care
https://www.linkedin.com/in/vincentcobb/

Sources:
http://www.ewg.org/skindeep/2011/04/12/why-this-matters/
https://www.theguardian.com/sustainable-business/2017/apr/08/three-toiletries-akamai-beauty-products-consumption-soap-toothpaste-shampoo#comments
http://www.bcrsd.com/site/index.php?option=com_content&view=article&id=44&Itemid=46

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Vincent Cobb

Marni L Shymkus
@akamaibasics
since: 12/2016
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