EQ Works Appoints New Head of Partnerships

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Rapidly-expanding leader in mobile location-based technology strengthens Toronto team

EQ Works (http://www.eqworks.com) announced today that Robert Meth has joined the Toronto team to further develop and strengthen their quickly-growing portfolio of national and international partnerships.

Meth comes with a wealth of experience within the publishing and marketing industries, having spent time at Torstar, TubeMogul, and MediaCom where Rob was instrumental in acquiring numerous new accounts.

Joining in conjunction with EQ’s renewed commitment to data-driven, location-based data, Robert will surely continue his success. Meth joins EQ Works as the VP of Growth and Partnerships to continue EQ’s recent success in partnering with and providing business services to many of the North America’s top agencies, brands, and publishers.

“I’m thrilled to join the EQ Works team at a time when location-based data targeting is becoming a must-have for brands and agencies,” said Meth. “The power of not only knowing who your audience is, but more importantly their behaviours around where they go, what they do, and how they spend is critical. The platform and team are top-notch and I’m excited to help brands and agencies grow.”

“Rob’s wealth of experience and industry knowledge has already made him a key addition to the team.” said Geoffrey Rotstein, Chief Executive Officer. “The increased demand from clients and the greater marketing community led us to seek someone who shares our passion for innovation and excellence. Rob is the ideal fit for our tenacious and strategic team.”

Rob is set to begin his new role on April 17th.

About EQ Works

EQ Works (http://www.eqworks.com) provides a smarter way to target customers. The Company uses its real-time mobile location technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device.

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Nesh Pillay
EQ Works
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