Foster City, CA (PRWEB) April 18, 2017
Conversica, the only provider of artificial intelligence-based lead engagement software for sales and marketing, will be exhibiting and speaking at the 9th Annual American Association of Inside Sales Professionals (AA-ISP) Leadership Summit, being held this week in Chicago. Conversica's Vice President of Sales, Erroin Martin, will discuss findings from the company’s most recent Sales Effectiveness Report in a session titled “The Shocking Truth about Lead Follow-up” on Wednesday, April 19, at 2:15 pm.
In his conference session, Martin will share insightful metrics from the report, as well as practical steps companies can take to maximize ROI on their inbound leads and how to benchmark their lead engagement efforts against others in their industry.
To conduct research for the Sales Effectiveness Report, Conversica commissioned secret shoppers to contact hundreds of companies across nine industries and grade their responsiveness on what's known as the Four Ps of lead follow-up:
- Promptness: the need to be fast if you want to be first
- Persistence: one or two tries are rarely enough
- Personalization: prospects want conversation, not promotion
- Performance: an email snagged in the spam filter looks like a non-response to a prospect
In addition to attending the session, attendees are invited to visit Conversica at the conference to see in real time how the Conversica AI sales assistant engages, qualifies and follows up with leads in natural, two-way email conversations. Powered by three types of artificial intelligence, including natural language generation (NLG), natural language processing (NLP) and machine learning (ML), Conversica’s AI assistants are unique in their ability to automate business conversations and free up humans to spend time on more value-added activities.
Those not attending the AA-ISP Leadership Summit can learn more about Conversica at the upcoming Marketo Marketing Nation Summit in San Francisco, the Sales 3.0 conference in San Francisco, the SiriusDecisions Summit in Las Vegas or anytime at http://www.conversica.com.
Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way email conversations. Conversica is used by more than 17,000 salespeople worldwide to optimize sales team productivity. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Strategic Growth, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.