Silver Sponsor Civicom Brings Latest Innovative Offering to PMRG’s Healthcare Marketing Researchers Connect 2017

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Civicom Marketing Research Services announces that it will be a silver sponsor and exhibitor at the Pharmaceutical Marketing Research Group’s (PMRG) CONNECT event at the Caribe Royal in Orlando on April 24 to 26.

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Civicom continues to support healthcare market research by supporting PMRG and showcasing tailored solutions highly useful to the healthcare industry.

Civicom once again invests in the leading healthcare marketing research professional association PMRG in supporting efforts to promote a collaborative forum for global client researchers, consultants and service providers in the healthcare space.

With this year’s PMRG CONNECT themed “X Marks the Spot: Mastering Integrated Insights,” Civicom aims to leverage the opportunity to join healthcare-centric discussions on systemic and strategic issues and how to navigate them. The organization joins attendees who represent the healthcare industry in handpicked speaker sessions and engaging opportunities to share innovative methods and best practices.

Civicom will be showcasing its suite of services including its latest solution ThoughtLight™, a mobile ethnography app that allows the real-time capture of respondent insights. It is useful for gathering data and feedback through audio diaries and patient journeys. Researchers can design activities in the ThoughtLight™ app to maximize respondent engagement and receive “in-the-moment” responses via text, videos, audio and photos. ThoughtLight™ additionally offers geolocation, off line accessibility, and the option to use powerful analytics tools to generate coded excerpts and form word clouds.

As a leading innovator in web-enabled market research services, Civicom’s development and offerings continue to expertly tailor themselves to various settings needing web-enabled market research support which significant expertise involving healthcare market research. Civicom’s existing solutions include assisting researchers in interviewing doctors and patients globally though audio and web technology as well as asynchronous online bulletin boards and communities, audio diaries, and patient journeys. Healthcare researchers additionally use Civicom’s research tools to conduct product testing, pharmaceutical and health plan shopping, in-store product shop-a-longs, and medical device experiences. To learn more about ThoughtLight™ and all of Civicom’s services, attendees are encouraged to visit Civicom at Booth 501.

About PMRG

PMRG is the premier non-profit association for healthcare marketing research professionals. PMRG’s Healthcare Marketing Researcher’s CONNECT event provides a dynamic and collaborative forum for professionals involved in research supporting the marketing of pharmaceuticals, biotechnology, diagnostics, medical devices, and related products.

About Civicom Marketing Research

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards.

Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, plus respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom recently served as a panel expert alongside other influencers discussing the findings of GreenBook’s latest edition of the GRIT report discussing emerging methods, technology, and trends in market research.

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
@civicom
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