Smith and Jones Publishes Social Media White Paper

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White paper helps hospital marketers create the ultimate plan for social media marketing

Social Standards for Hospitals and Health Systems

This white paper will help healthcare brands keep organized and focused when competing for attention in this space.

Social media marketing can be a challenge for hospitals and health systems vying for the attention of highly-distracted users. Smith & Jones recently published a new white paper, Social Standards for Hospitals and Health Systems, to help marketers gain an edge over the competition and create a plan that will help them stay organized and focused on their social media goals.

Available as a free download from their website, the white paper includes tips on how to develop proper editorial guidelines and a custom content and social media marketing calendar. It also lends advice on how to gain physician buy-in for social media posts.

Additionally, the white paper contains a link to a social media tool Smith & Jones recently developed. The tool, a social media calendar, helps marketers streamline the social posting and approval process. The calendar is completely editable — you can fill it out according to your healthcare organization’s social media marketing plan.

“Social media is a powerful tool. However, it’s also becoming increasingly complicated as more and more organizations use it to distribute marketing messages,” Smith & Jones CEO Mark Shipley said. “This white paper will help healthcare brands keep organized and focused when competing for attention in this space.”

Additionally, you will learn:

  • How to create a comprehensive content and social media calendar
  • How to streamline the content approval process
  • How to keep organized while meeting social media goals

To download the white paper, click here.

About Smith & Jones:

Smith & Jones is the marketing communications agency exclusively focused on helping hospitals and health systems outsmart formidable competitors. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

Mark Shipley
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