Carena and HSHS Medical Group to Present at ATA 2017 on Driving Virtual Clinic Utilization

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Attendees will learn digital marketing tactics for increasing virtual care awareness

Carena, a leading virtual care provider, announced today it will present a joint session with Hospital Sisters Health System (HSHS) Medical Group titled “Turning the Consumer into the Patient: Marketing for Health Systems to Drive Virtual Clinic Utilization” at the American Telemedicine Association’s 2017 Telehealth 2.0 Conference, taking place April 23-25 in Orlando.

When: Tuesday, April 25, 2017 from 12:45 – 1:45 p.m.

Where: W224 CD

What: “Turning the Consumer into the Patient: Marketing for Health Systems to Drive Virtual Clinic Utilization”

This session led by Naila Lalani, vice president of client services for Carena, will explore how proper implementation, strategic partnership and the right set of digital marketing tactics will empower health systems to drive virtual care awareness and utilization through web and mobile experiences.

Session attendees will hear expert insight from Jeaneene Gesell, Anytime Care service line manager at HSHS, about the system's experience in partnering with Carena to relaunch its virtual clinic, which resulted in the system experiencing an increase in virtual visits up to 50 percent month over month.

Key insights for session attendees include:

  •     How strategic partnerships and a digital marketing strategy can help health systems drive virtual care utilization.
  •     Best practices to implement a virtual care digital marketing strategy within a health system.
  •     Why it is crucial to meet consumers at their mobile devices in the current on-demand landscape.

Who: Naila Lalani, vice president of client services, Carena

Naila works with health systems to market their virtual care clinics and extend their brand to reach online health care consumers. Before joining Carena in 2014, Naila worked as an associate director at The Advisory Board Company, where she where she developed macro level solutions that aligned with hospitals yearly strategic plans related to mergers and acquisitions, service line growth, market share expansion, and hospital quality metrics.

Jeaneene Gesell, Anytime Care service line manager, HSHS Medical Group

Jeaneene Gesell, PMP, joined HSHS Medical Group in 2015. Currently a project manager for the patient-first organization, she is responsible for the ongoing development of the Anytime Care service line and other new business development projects, helping HSHS Medical Group become a leader of innovation. Jeaneene drives growth of the program by analyzing data to drive marketing communications which includes social media, traditional media and grass roots community promotion. Prior to her work at HSHS Medical Group, Jeaneene worked for 33 years in the insurance industry, most recently as Assistant Vice President of the Life Insurance Operations.

About Carena

Carena designs and operates virtual clinics for health systems. We combine technology and new care delivery methods to provide healthcare for the way consumers live and work today. Carena has offered on-demand care since 2000, informing our telemedicine solution with industry-leading expertise in clinical quality and consumer preferences. Today, our virtual care model and configurable technology platform make it possible for health systems to offer care to consumers anytime, anywhere as a natural extension of each system’s brand, mission, and service. We now partner with over 120 hospitals, offering virtual care access to over 18 million consumers. To learn more, please visit

About Hospital Sisters Health System (HSHS) Medical Group

HSHS Medical Group is the physician organization of Hospital Sisters Health System (HSHS). Launched in 2008, HSHS Medical Group is a critical component of the HSHS Care Integration strategy, which focuses on bringing physicians, technology, and patients together to improve the overall health of local communities. Today, HSHS Medical Group comprises more than 1,000 colleagues in locations throughout central and southern Illinois. HSHS Medical Group is powered by the Franciscan history of the Hospital Sisters of St. Francis, and their faith-based identity led them to the single most important tenet of the HSHS Medical Group philosophy: patient-first care.

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Jeremy Bartram
RH Strategic
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Chris Mateo
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