New Wingman App Lets Friends and Family Play Matchmaker and Singles Say: Why Look for Date When I Can Delegate?

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Wingman, a new mobile app developed in London by Tina Wilson who saw millions of people left out of the traditional online dating scene, will be introduced in BETA version in the U.S. this week after trials began in the UK and Australia last year. Wingman is not a dating app, but rather a growing community of matchmakers who want to do something good for a single friend.

"The desire to be a matchmaker for a single friend is as old as friendship itself, " says Wingman App Founder Tina Wilson. "Wingman taps into Millennials' desire to collaborate and has many singles asking, 'Why look for date when I can delegate?'"

Wingman, a new mobile app developed in London by self-described “Meddling Brit” Tina Wilson who saw millions of people left out of the traditional online dating scene, will be introduced in BETA version in the U.S. this week after trials began in the UK and Australia last year. Wingman is not a dating app, but rather a growing community of matchmakers who want to do something good for a single friend. Users cannot write their own profiles or contact people they find on the app; only a Wingman can create a profile for their single friend, identify possible matches and make an introduction, establishing a new, collaborative approach to making online connections.

Wingman appeals to several large user groups—an estimated 60 million users who haven’t tried online dating, those who already user online dating and would welcome the additional bandwidth a Wingman can offer (an est. 40 million), and especially the millions of matchmakers who love to help friends meet new people. Thanks to Wingman, matchmakers who are in relationships can at last enjoy the dating app “swiping” experience vicariously, too.

Tina Wilson, Wingman Founder

“I was inspired to build Wingman when, after a breakup, my squad of fabulous friends---all married or in relationships--were dying to help me start dating again. I didn’t feel comfortable dating online, so my mates all began searching the dating sites for me—and collectively we began to wish there were an easier way for matchmakers to help their single friends meet people. Incredibly, we couldn’t find anything like that, so the idea for Wingman was born,” says Wingman founder Tina Wilson, who began building the app three years ago.

After some research, I realized that many felt the same as I did, that meeting people is often easier with the support of a trusted Wingman to make the introductions,” she said. “And we all know people who are positively gifted matchmakers—and Wingman gives them a platform for their natural matchmaking skills while having fun by playing Cupid. I really believe that the desire to be a matchmaker for a single friend is as old as friendship itself.”

Wilson sees Wingman as a complement to, rather than a competitor of traditional dating apps. She says: “For many reasons, there are millions of people who don’t become active users of dating apps. Wingman lets the people who know them best start the conversation.”
Dating and Relationship experts on Wingman

Dr. Joseph Cilona, psychologist, relationship expert, and matchmaker extraordinaire on the Lifetime series, Married at First Sight says: “Finding love in today’s world is becoming more and more enmeshed with technology. There are some amazing advantages to all the dating sites and apps, but there are also some very significant disadvantages, risk and detriments. By far the most striking downside is the inherent exposure of all users of these technologies to repeated and sometimes substantial rejection, or at least perceived rejection. Constant exposure to rejection can have a big impact on confidence, self-esteem, optimism, and the energy level it takes to commit to using these tools successfully (which require consistent use to be effective). I love that Wingman is dedicated to eradicating the experience of rejection in the often treacherous world of dating apps and sites, and that Wingman helps others to help people they care about have a better chance at finding love."

Bestselling Author of Date-onomics Jon Birger. “Dating is a numbers game—and an app that helps get numbers on your side can be a real asset. Wingman is exactly that. There is a multiplier effect associated with enlisting the help of friends and technology makes that effort scalable. Those who are serious about trying to meet other people online may want to enlist a friend to install Wingman because it can be a powerful complement to traditional dating apps. Wingman enables the people who know and love you to actively become part of your search for the right match. Because a good wingman can multiply your efforts, this can be a great asset, especially in big cities where women often substantially outnumber men.”

How Wingman Works: (User Video): A kinder, gentler, collaborative online community – No Stigma or Rejection    Wingman enables users to create a profile for their single friend and tell the world why they are great. (The single friend is invited via text and can approve the profile that has been created for them). The Wingman browses through various profiles to find someone suitable. When they find someone they like for their friend, they make the introduction. This is done simply like an elbow nudge in a bar scene - ‘hey do you like my friend?’ However on the app, it’s done by a simple swipe and tap. The person asked can say ‘Yes’ or ‘No’ to this advance. If it’s a YES, all parties are notified, a match is made and the singles are connected via in app chat. If the possible match is not interested, you are never notified and spared the rejection. Wilson envisions the Wingman community as place where behavior will be tempered by the fact that every profile has been submitted to by a friend—a Wingman—which may make the behavior more collaborative.

Research, Collaborative Millennials, and a Growing Audience Waiting for a Wingman

Millennials are famously collaborative and the desire to work together with friends extends to dating. According to the Pew Research Center, one-in-five online daters have asked someone else to help them with their profile; many online daters enlist their friends in an effort to put their best digital foot forward. Some 22% of online daters have asked someone to help them create or review their profile. Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men. And according to new research just published in Cognitive Research, friends pick better profile pictures for their friends than even for themselves.

About Wingman
Wingman, a mobile matchmaker application available in beta version in the iTunes App Store, was developed by Tina Wilson. Wingman was introduced as a beta version for testing in Australia and the United Kingdom in the summer of 2016 and introduced in the US in April 2017. Wingman is not a dating app, but rather a growing community of matchmakers who want to do something good for a single friend. Users cannot write their own profiles or contact people they find on the app; only a Wingman can create a profile for their single friend and identify possible matches and make introductions, establishing a new, collaborative approach to making online connections.

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Amy Wolfcale
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