Kenzai Takes the Heat Out of Bad Habits and Addiction in "Satan Turns The Heat Down"

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Kenzai Founder and CEO, Patrick Reynolds, takes a scientific look at the biology and brain chemistry behind bad habits and addiction in "Satan Turns The Heat Down" and provides an alternative way of dealing with them.

Kenzai | Big Ideas
Being a "bad person" doesn't leave you a lot of concrete actions you can take. Understanding your biology does. - Patrick Reynolds, Kenzai Founder and CEO

Most people approach failing from a cultural paradigm that pre-dates medical science. No matter where you're from, your ancestors lacked any significant understanding of biology or brain chemistry. When someone in their community was dealing with an unwelcome habit or addiction, they had no other recourse but to blame it on a problem with their disposition, a figurative (or literal) demon inside that was creating impure thoughts and actions.

When someone consumes a drug, be it sugar, nicotine, alcohol, or cocaine, they're almost always trying to either stimulate under-active regions of the brain or relax over-active regions. The substance evokes a hormonal response, often involving serotonin or dopamine, that puts the brain in a more balanced and happy place for a short time. But a brain that's been artificially stimulated will quickly become dependent of the foreign substance, creating a powerful drive for the individual to continue using. And of course the brain acclimatizes to the substance, requiring larger and more frequent doses to get the brain into the desired state.

Mr. Reynolds states that it almost always comes down to one of (or a combination of) five things:

  • Not getting enough sleep.
  • Not eating fresh and wholesome food.
  • Not getting enough exercise.
  • Lack of daily routine.
  • Lack of meaningful human interactions.

Mr. Reynolds advises that people will make a lot more progress toward their goals by opting out of the blame and shame game, and instead focus on addressing these basic needs. Getting the fundamentals right gives brain chemistry the best shot at finding homeostasis without the crutch of an artificial substance or time-wasting activity.

Check out the Big Ideas section of to read “Satan Turns The Heat Down” and other thought leadership on health and fitness in the modern world.


About Kenzai, Inc.:

Kenzai is a Berkeley, California based health and fitness company that offers comprehensive online training programs that help people around the world connect and get into great shape. Every Kenzai program focuses on four key areas (exercise, nutrition, education, and community) to get trainees into the best shape of their lives and sustain the results.

Kenzai offers three entry level programs: Kenzai Body, a 90-day program that focuses on fast efficient bodyweight based workouts; Kenzai Run, a 56-day program that helps new and experienced runners learn to train in a more structured way with better nutrition and full body conditioning to improve performance; and Kenzai Silver, a 56-day program for seniors, ages 60 and up, who want to be more active and have more energy to do the things they enjoy in life.

Entry programs start on the first Monday of each month from January through September. Visit the Kenzai website to learn more and inquire about the entry level programs:

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Todd Musgrove
Kenzai Inc.
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