816 New York Launches Social Media Management Service to Create Transparency for and Empower Small Businesses

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Agency doubles down on helping brands take back their social media power.

As was evidenced with Tuesday's display of augmented reality at Facebook’s annual F8 conference and the controversy surrounding the Facebook Killer, social media is entrenched in our personal and professional lives. However, many despise the role social media plays in controlling access to information, driving ad budgets, and monitoring behavior.

Today, 816 New York, a full-service strategic branding and marketing consultancy, announces the launch of their full-scale social media strategy and management service: An offering uniquely designed to take back control in the social media marketplace.

The 816 New York team is comprised of strategists in varying roles: content, design, PR, and branding. The five-part social media service offering will include: defining goals and objectives; performing social audits; developing content strategy with content banks and calendars; tracking and reporting on campaigns and networks; and refining the social media strategy over time.

Founder and director Sarah Williams says, “At first, this emerged as a means to serve a client need, but it quickly ballooned into part of our overall message. Most people seem to resent social media - not only for what it can do but often doesn’t, but for how invasive it is and how beholden we are to it.”

On their own social accounts, the agency balances anti-establishment or non-conformist views with informative content and motivational posts. The agency’s unapologetic stance on transparency developed in direct opposition to the veil of darkness and illusion that surrounds many corporate CEO–type thinkers.

“If Trump does something that negatively affects our small business clients or our community, we blast it. If a major social media company crosses a privacy or humanity line, we call them on it,” Williams asserts. “Our message is clear: You’re tired of trying to predict and plan around these guys; so are we. You don’t have limitless ad budgets; neither do we. You don’t want to exist in the vortex of their view of the world; neither do we.”

“Facebook isn’t just hooking you to a feed full of news and baby pictures that you might check dozens of times a day,” says Mark Wilson of Co.Design in his post-F8 conference piece "How Long Until Facebook Is Floating An Ad In My Morning Cup Of Coffee?" (http://bit.ly/2ovhfJH)

“It’s building a world on top of the one we live in, filled with superimposed friends, objects, and ads that will literally make you see the world through the lens of Facebook….,” he continues. “But the common denominator is that you’d be looking at your reality through the filter of Facebook, your view ever-warped by Facebook’s bubble.”

Agencies with access to and understanding of the social media sphere can arm brands and educate the public to take back control of what truly belongs to them - their content.

About 816 New York, LLC
816 New York, an award-winning brand agency, guides small to mid-sized businesses and non-profits who unify and uplift, whose objectives balance profit with creating social impact. By emboldening you and your team, propelling an intention of success, and creating an impactful brand led by your ideals, the firm implements strategy to elevate greatness. For more information, please visit https://816nyc.com

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Sarah Williams
@816nyc
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