Zazen Bear's Colorful, Handmade "Seoul" Bracelets with Their "Peace of Mind” Charm Give Friendship Bracelets a New Meaning

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Zazen Bear opens its second store in New York City's Rockefeller Center Concourse Level, the largest indoor shopping mall in America, with an exclusive collection of meaningful jewelry and gifts.

"Each color of our Seoul bracelet pays tribute to a color in Korean culture that is significant in daily life."

Zazen Bear’s friendship bracelets are sure to be one of this summer’s hottest accessories. Taking the fashionable friendship bracelet one step further, each Seoul bracelet is a stack of four connected bangles made of leather and cotton thread and decorated with a 14k gold plated or sterling silver “Peace of Mind” charm with crystals around its edge. There are ten bracelets in the Seoul collection, and each bracelet ($90 each) pays tribute to a color in Korean culture that is significant in daily life. For example, green means youth and energy; red represents fire, or the color of energy; blue is associated with being passive and receptive. These ten bracelets were created for the opening of Zazen Bear’s second boutique located in the Rockefeller Center Concourse Level—America’s largest underground indoor shopping mall located in New York City.

Zazen Bear’s fashion jewelry and gifts are inspired by the Zen philosophy of “less is more” and the 400 sq ft boutique is decorated in neutral shades of light grey and taupe with a back of hand-rubbed, pickled oak wood slats and side walls covered in a thick, luxurious dove grey felt. The Zazen Bear shopping experience is meant to be meaningful and relaxing for anyone seeking a moment of calm. The boutique also has a home fragrance bar where customers can experience aromatherapy scented candles and diffusers infused with specialty fragrances like spearmint and jasmine, lavender, cedar wood and geranium and citrus. The décor, as well as the jewelry and gifts, are all reminders that finding a moment of peace during the day will bring more harmony into one’s life. The meditating bear, called Zazen, which is the company’s mascot, is a symbol of strength and serenity in Asian cultures.

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Isabelle Kellogg
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