China presents a massive opportunity for brands of all sizes to reach an eager and affluent consumer base
Chicago, Illinois (PRWEB) May 01, 2017
Emerging Insider Communications, a boutique content relations and marketing firm focused on leveraging emerging media and technology, is thrilled to announce the launch of its division devoted to targeting China’s booming technology, financial and luxury sectors. Acting as a one-stop shop, the agency will offer a wide range of services tailored to the Chinese consumer landscape, executed by a team jointly operating out of Chicago and Shanghai.
With the world’s largest population, second largest GDP, a rapidly growing middle class and over 15 million mass affluent individuals, China offers unlimited growth opportunities for organizations able to execute communications with cultural relevance, scale and creativity. Emerging Insider’s capabilities include strategy, design, content marketing, social media advertising, search and mobile advertising, making it simple for brands to acclimate to the new market slowly or launch full-scale integrated campaigns. The firm’s culture agents will go above and beyond mere translation to ensure messaging is customized to truly resonate with an intercontinental audience while brand positioning will be adapted to capitalize on Chinese marketing trends and best practices.
“China presents a massive opportunity for brands of all sizes to reach an eager and affluent consumer base,” stated Zachary Weiner, CEO of Emerging Insider. “We have created a dual-location team that will enable anyone from real estate organizations, hedge funds, tech startups to the world's finest luxury hotel and jewelry brands to become known and evangelized abroad with ease and efficacy.”
Traditionally known for promoting emerging media and technologies through public relations and marketing efforts, Emerging Insider will leverage its communications expertise to establish a presence in China’s luxury and financial markets. With a consumer economy projected to reach $6.5 trillion by 2020, the agency will make it easy for organizations to enter a highly profitable market that is developing faster than most brands can adapt.
About Emerging Insider
Emerging Insider Communications is a boutique content relations and marketing communications firm that is hyper-focused within the emerging media and technology fields. With corporate headquarters in Chicago, they represent a list of the most intriguing global clientele.