Maytronics Puts Eco-Friendliness in Reach for 10.4 Million Pool Owners

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Dolphin Robot Manufacturer Teams with Dryden Aqua for a Safer, More Sustainable Clean

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300x More Effective—Activate adsorbs more fine particles, with up to 300 times the surface area of sand

The Association of Pool & Spa Professionals calls the U.S. home to 10.4 million residential swimming pools. Sustainable advances in water filtration and a partnership between Maytronics U.S.—makers of Dolphin robotic pool cleaners—and Dryden Aqua, Ltd., now make going green easier on their owners.

Dryden is Europe’s largest manufacturer of water filtration media. It’s Activated Filter Media® is labeled “the best” in the business by the U.K.’s Drinking Water Inspectorate and by Int’l. Filter Testing Services. Dryden’s proprietary AFM® products make drinking water safe for millions in Europe, Africa and Asia. In addition to public water supply, they are proven highly beneficial for use in swimming pools, aquaria and wastewater management programs.

Swimming Pool Filtration Re-imagined

To date, AFM® has replaced silica and sand in 200,000-plus swimming pool filtration systems worldwide. What’s more, Activate is packaged in carbon-neutral bags and is made of recycled material purified at 1,200 deg. Celsius.

Silica and sand-based cleaning systems require additional amounts of harsh chemicals like chlorine for pool water, which then negatively impact a pool lover’s experience in several ways. The least of which result in dry hair, skin and eyes—making them brittle and causing a red, stinging sensation.

Even more unpleasant than its odor in high doses, chlorine can increase asthma risk.

Maytronics U.S. takes pool water safety very seriously. In response, we have partnered with Dryden Aqua to introduce two revolutionary, user-friendly and eco-friendly pool water treatment solutions of lasting benefit to human beings and pool water filtration systems: Dr. Dryden’s Activate and Enhance Summer products.

Advantages include crystal clear results, reduced reliance on chlorine, truly disinfectant cleansing and more:

  • 100% Pure Filtration—Activate products are 100% pure and are highly resistant to bacteria
  • 300x More Effective—Activate adsorbs more fine particles, with up to 300 times the surface area of sand
  • Lifetime Warranty—Activate is sold with a Lifetime Warranty and works in tandem with Enhance
  • Clean & Safe—Both are certified to meet NSF-50 industry standards for water safety and cleanliness
  • Permanent & Sustainable—Unlike sand (which clumps and requires replacement every three years) Activate never requires replenishment and won’t gunk up or become a breeding ground for bacteria

With millions of pool owners in the U.S. alone, their benefits to individuals and the planet go beyond green.

“The chemistry of Activate, the particle shape and especially the activation process give Activate key properties which clearly outperform sand and glass-sand filter media,” notes Dryden Aqua Founder Howard Dryden, PhD.

Through unmatched attention to innovation, Maytronics U.S. identifies emerging trends and introduces cutting-edge technologies to residential and commercial pool owners worldwide. Click HERE to learn how Activate self-sterilizing filter media and Enhance Summer 3-in-1 pool water treatment products help them do just that.

MAYTRONICS U.S. (est. 1983) is a pioneer in the automatic pool cleaning industry—designing and manufacturing eco-friendly, sustainable options in robotic pool cleaners, water treatment systems and pool safety products. Its full line of Dolphin brand and other products deliver exceptional, energy-saving performance, giving commercial and residential pool owners (and their guests) a safe, healthy outdoor living experience. At

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Steve Skura
since: 12/2012
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