Heritage Lending Group Renames to Finevo Lending Group

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Canadian mortgage brokerage takes back control, announces newly re-branded company and new direction.

“Over the past several years, we have evolved with the mortgage rule changes in our industry and continue to focus on positioning ourselves to create long-term value for our customers.”

Heritage Lending Group Ltd., a leading Canadian mortgage brokerage powered by the largest Canadian brokerage network, Dominion Lending Centres (DLC), today announced it has changed its name to Finevo Lending Group Ltd., (Finevo Lending). The company also announced that it has successfully completed its purchase of the equity position that was previously held by Heritage Financial Group Ltd. (HFGL), giving the principals of Finevo Lending full ownership. “Today we are excited to announce not only our new name, but also the next chapter in the continued success in providing competitive mortgage product and financing options for Canadians,” said Chris Cabel, CEO of Finevo Lending.

The name change embodies the company’s evolution and commitment to the finance and real estate lending industry. It is its vision to lead its competitors by empowering and serving Canadian families, while driving innovation needed to shape the future of mortgage financing.

“The new name, Finevo, and corporate rebranding provides us with a fresh modern corporate identity and go-to-market presence that creates a platform for continued growth and market expansion,” said Wayne Kainu, president of Finevo Lending. “Over the past several years, we have evolved with the mortgage rule changes in our industry and continue to focus on positioning ourselves to create long-term value for our customers.”

In alignment with the vision of the company’s new name, Finevo Lending will reveal a newly branded website showcasing the vast product line and services offered to its clients at Finevo.ca.

ABOUT FINEVO LENDING GROUP LTD.

Finevo Lending Group Ltd. (Finevo Lending), is a progressive Canadian mortgage brokerage supporting the investment and insurance advisor channel across Canada. Finevo Lending is powered by Dominion Lending Centres (DLC). DLC is the largest mortgage brokerage network in Canada, with over $18 billion of annual mortgage funding. Finevo Lending is independently owned and operated, and provides innovative financing strategies, and competitive mortgage financing solutions. An Alberta-based company, Finevo Lending operates across Canada with offices in, Toronto, Calgary and Vancouver.

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Patricia DePaoli, Director, Marketing Finevo Lending Group
@HeritageLending
since: 04/2009
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