Bytten®, Leading Wearable Tech Accessory Brand, Launches Capsule Collection with Best Buy

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Bytten, the innovative wearable tech accessory brand, announces today the launch of a capsule collection available exclusively at select Best Buy stores and online at BestBuy.com.

Bytten for Best Buy

“We’re excited to now be available to customers at Best Buy because it allows us to bring our designs to a new and highly tech-savvy audience,” states Jodi Slater, Founder and CEO of Bytten.

Bytten, the innovative wearable tech accessory brand, announces today the launch of a capsule collection available exclusively at select Best Buy stores and online at BestBuy.com. The collection, just in time for Mother’s Day, gives Apple Watch owners the ability to personalize and add a touch of style to their bands. Consisting of curated stacks of premium metal rings, Bytten’s classic designs slide onto the band of the watch and can be mixed and matched to create custom looks.

Four styles will launch the collection: Rose Classic Stack ($59.99) comprised of five rings including the brand’s signature “cut plus” ring, to evoke positivity, and the Gold, Rose, and Silver Twist Stacks ($44.49), each including three rings – one simple ring, one twist ring, and one with an iconic circular motif.

“We’re excited to now be available to customers at Best Buy because it allows us to bring our designs to a new and highly tech-savvy audience,” states Jodi Slater, Founder and CEO of Bytten. “Now their customers can not only have the latest and greatest in wearable tech – but they can customize their tech with timeless jewelry to make it as unique and beautiful as they are.”

This collection follows a successful collaboration with Target featuring the brand’s Fitbit accessories. Since then, Bytten’s signature line has expanded with several new styles including the popular Wearable Stacks™ collection (recipient of a Women’s Health 2016 Fitness Award) for Fitbit and Apple Watch, the 10K gold collection, a collaboration with acclaimed jewelry designer Jaclyn Mayer, the launch of a 3D printed custom collection with Shapeways, and most recently the launch of their Azul resort collection – all sold on the brand’s eponymous website.

Launched in August 2014, Bytten is transforming wearable tech devices into ultra-chic accessories. Founder Jodi Slater realized that she was shedding her tracker during social occasions, deeming the plain band too utilitarian-looking to wear. Not any more. Pieces vary from minimalist to ornate, easily slide onto Fitbit and Apple Watch bands, and add a level of sophistication and luxury to the devices without interfering with their functionality.

For more information on Bytten and its latest launches and retail expansions, or to obtain images of the new capsule collection for Best Buy, please contact Catherine Pope at Catherine(at)cppublicrelations(dot)com.

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Catherine Pope
CPPR
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