Power to the Planner: Guidebook Releases App Dashboard

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Industry First Provides Unprecedented Control, Empowers Event Pros to Build Complete Branded Apps for Android and iOS

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Guidebook today announced the availability of the Guidebook App Dashboard, the latest innovation in its multi-award-winning mobile app platform. Unlike other mobile event products, Guidebook’s new App Dashboard puts 100% of the power to create mobile event apps directly into the hands of the meeting planner -- everything from the application branding and design palette to its presence on Google Play and the Apple App Store. It reduces the time to produce mobile apps from multiple weeks down to days. And it places all of the advanced features of the Guidebook platform in one location, making app management easier than ever.

“Guidebook customers include some of the most recognized brands and event producers on the planet. These organizations need a solution to quickly and cost-effectively publish mobile apps for events of all sizes -- from annual conferences and major trade shows to smaller workshops and meetings,” said Jeff Lewis, CEO and co-founder of Guidebook. “The Guidebook App Dashboard meets that need by removing complexity from the app building process. No other self-service solution provides this high level of control over the creation of branded mobile apps.”

Powerful Brand Control

With a simple drag-and-drop user interface, anyone can create a powerful mobile app, no technical skills required. Guidebook’s App Dashboard enables complete application customization. Unlike other app platforms, Guidebook allows app builders to control every aspect of the application’s design. Users can upload custom cover images and homescreen icons. You can choose from more than a dozen professionally built themes and customize more than 100 discrete elements of your application to make it truly reflect your brand. Every menu icon can also be colored to meet your specific requirements. And if the built-in icon set doesn’t meet your needs, you can upload your own.

Total App Publishing Management

When it comes to creating your presence in Google Play and App Store, Guidebook provides total control over every aspect (more than a dozen specific components). With Guidebook, you can add app icons, promotional images, installation splash screens, homepage logos and app screenshots. You control the app full name, short name, a preview description, full description, feature list and keywords to aid in discovery. Sound like a lot? Guidebook coaches you through the entire process with step-by-step instructions, image dimensions and everything else necessary to streamline the process. Once you’re ready to launch, the App Dashboard keeps you up-to-date on publishing status.

In addition, the Guidebook App Dashboard provides amazing insights and visibility into the entire app creation process -- from building and publishing via the App Store and Google Play through to delivery and usage (including user feedback) with a complete analytics package.

Simplified Push and Inbox Notifications

Guidebook’s App Dashboard also makes it easier to compose and send messages to attendees and staff. Right from the Dashboard, administrators can create custom notifications, augmenting or in some cases replacing email. Add title and body text up to 1024 characters long, set distribution schedules, embedded deep links to a specific app page, and select the type - inbox notification, social feed and push message.

The Guidebook App Dashboard also allows event professionals to build all kinds of apps with core benefits such as:

  • Enabling marketers to make content available before, during and well after the physical event.
  • Allowing event professionals to gain feedback from attendees via polls and surveys to shape future events.
  • Utilizing apps to serve as promotional vehicles -- keeping sponsors and upcoming programs at the forefront of past and potential future attendees.
  • Collaboration tools allowing teams to self-publish content.
  • Instant updating by app administrators from within the mobile client.
  • User and group management allowing for segmentation and tailored messaging.

More Information

Guidebook App Dashboard is available immediately. The company is holding an informative webinar on Thursday, May 4 at 10:00am PT/1:00pm ET - please register here. Can’t wait for the webinar? Request a personalized one-on-one demo today.

For more information on Guidebook pricing visit http://www.guidebook.com/pricing.

About Guidebook

Guidebook has been making it easy for people to create mobile guides for their organizations since 2011. The world’s most admired companies use Guidebook. So do 80% out of the top colleges in the United States. Guidebook is headquartered in San Francisco and has offices in Raleigh, North Carolina, London, England and Seoul, South Korea. The company is backed by MHS Capital and Mosaic Ventures. Learn more at http://www.guidebook.com and follow us at @guidebook. For photos and logos visit http://www.guidebook.com/press.
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Robyn Fernsworth
R2PR for Guidebook
+1 (415) 412-0300
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