Perky Jerky Launches Premium Line of 100 Percent Grass-Fed Beef Sticks

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New Stick Line Delivers a Uniquely Bold, Unrivaled Flavor and Superior Variety to the Market

Perky Jerky, a leading next generation premium meat snacks brand, is launching a new line of 100 percent grass-fed beef sticks in the same bold flavors that make the brand’s jerky offerings a favorite amongst athletes, outdoor lifestyle enthusiasts and millennials alike. As the meat snack category continues to grow in popularity, Perky Jerky has entered the market with a unique product offering. Filling the void for all-natural meat stick products, Perky Jerky now offers a premium option for consumers that also successfully delivers on taste.

The Perky Jerky stick line is the perfect on-the-go snack for millennials – an important demographic that currently serves as the national driver behind snack sales. Studies have shown that 76 percent of meat snack purchases are made by millennials, who prefer to eat small meals or snacks throughout the day. As millennial consumers are drawn to snacks containing simple, clean ingredients, Perky Jerky’s products align perfectly as a snack option that doesn’t just taste better, but is actually better for you. Made from 100 percent grass-fed beef, Perky Jerky’s sticks are 59 percent lower in fat and 36 percent lower in sodium than other options on the market.

“Consumers look for convenient snacks that will fuel their bodies throughout the day without compromising their health,” said Brian Levin, CEO and Founder of Perky Jerky. “Our new 100 percent grass-fed beef stick product line is all about bringing consumers a product that they can feel confident about eating and also feel good about giving their children to eat. We’re excited to offer beef sticks in our signature jerky flavors with clean ingredient lists, providing customers with a new and convenient meat stick in a class of its own."

Since 2009, Levin has positioned Perky Jerky as an upscale product that has a taste and texture that’s delightfully unexpected. With a 36 percent increase in consumption of the brand’s traditional beef and turkey jerky options over the past year, the beef sticks launch is expected to draw incremental consumers to this segment as a healthier option for consumers on the go. With 94 percent of Americans choosing to snack at least once a day and 33 percent reaching for healthier snacks, Perky Jerky has gained a loyal fan base because of the practicality of protein-packed snacks.

"We saw an opportunity to create grass-fed beef sticks that can pack in bold flavor and still deliver on healthful attributes," said Levin. "We’re helping evolve the stick form so they’re perceived in a more positive light.”

Perky Jerky’s 100-percent grass-fed beef sticks are available in the following flavors: More than Just Original, Tasty Teriyaki, Brewmaster’s Pale Ale and Jammin’ Jamaican. The sticks are available for purchase now at perkyjerky.com and Amazon, with distribution at additional retailers starting this month for $1.99 - $2.29 per stick.

Perky Jerky can be found online at perkyjerky.com. For details on the product guarantee, please visit perkyjerky.com/guarantee.

ABOUT PERKY JERKY
Perky Jerky, the Best Tasting Jerky on Earth, is widely known for its bold flavors, unique tender texture and healthy nutritional perks. Distribution in the U.S. exceeds 40,000 locations nationwide and includes retailers such as Whole Foods, Kroger, Target, Wal-Mart, Costco,The Home Depot, CVS, and many others. For more information, visit http://www.perkyjerky.com or follow @PerkyJerky on Twitter for new product releases and deals.

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Troy Kehoe
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