storybooth Honored with Shorty Awards for Best in Kids and Lifestyle Apps, Best in Short Form Video

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Young people share their stories and connect in new ways on fast growing, nationally-recognized digital media platform

storybooth’s online digital media platform brings young people’s real stories to life through animation, on self-inspired topics from their lives, ranging from bullying, to racism, first heartbreaks to first triumphs. storybooth’s mission is simple: empower kids through the telling of their true stories to help them feel connected, inspired, and not so alone in the world.

The award-winning platform allows young people to record their stories, with a chance that one of them will be brought to life as an animated video published on the storybooth website, YouTube channel, and mobile app. In just its first year, storybooth has received more than 26,000 contributed stories on its website, grown its YouTube subscribers to 182,000, and received over 40 million video views from young people across the country.

“There’s no other platform out there giving young people the voice we know is needed in the world today,” said storybooth founder and executive producer, Marcy Sinel. “We don’t always acknowledge kids’ real life issues. Until they have a public platform to tell their stories, their voices aren’t heard and they form no community to find others to relate to. That’s where storybooth comes in.”

The Shorty Awards, now in it’s 9th year, continues to recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media. storybooth won multiple Shorty Awards, including:
-Winner for ‘Best in Kids and Lifestyle Apps’
-Audience Honor for ‘Best in Kids and Lifestyle Apps’
-Gold Distinction for ‘Best Use of Short Form Video’
-Audience Honor for ‘Best Use of Short Form Video’

“In a time of such negativity, especially across social media platforms, we see the opposite happening on storybooth. There is an overwhelming amount of positive conversations happening in our community among young people on complex issues,” said storybooth founder, Joshua Sinel. “We attribute this to the fact that kids are sharing their real stories, with no filter - they are authentic and organic - and others are finding comfort in them and developing stronger empathy, whether or not they’re facing the same issues.”

9th Annual Shorty Award Brand and Organization winners were announced in AdWeek and celebrated at the awards ceremony on April 23rd in New York City. Winners and honorees of the Shorty Awards were selected by members of the Real Time Academy of Short Form Arts & Sciences (rtacademy.org), comprised of experts in advertising, media, entertainment and technology. Members of the Academy include Luanne Calvert (CMO of Virgin America), Jonathan Mildenhall (CMO of Airbnb), Kimberly Bryant (Founder, Black Girls CODE, Shiza Shahid, (Co-Founder and Global Ambassador, The Malala Fund) and Bonin Bough (Chief Media and eCommerce Officer, Mondelez International) among others.

The Shorty Awards also introduced the inaugural Shorty Audience Honor this year, a new honor given to the brand or organization whose campaign received the most votes from the public, and storybooth took home two of these new honors on of its Shorty win and Gold distinction.

ABOUT STORYBOOTH

storybooth is a digital media platform that collects real stories from young people in their own words, selects stories, and publishes them on the platform’s YouTube channel, website and mobile app. The platform’s mission is simple: empowering kids through the telling of their true stories to help them feel connected, inspired, and not so alone in the world.
Combining storytelling, with short form animation allows the platform to elevate these true stories in a way that young people connect to, are entertained by, and watch over and over and over again. This platform also offers brands and agencies new and unique ways to engage with young audiences. Learn more at http://www.storybooth.com

ABOUT THE SHORTY AWARDS

The Shorty Awards honor the best of social media and are produced by Sawhorse Media (http://sawhorsemedia.com/), a New York-based technology startup. Sawhorse also created and runs Muck Rack (http://muckrack.com/), the leading software platform that helps fortune 500 companies, brands, PR agencies and journalists build relationships, monitor news and measure the impact of media. Learn more at http://www.shortyawards.com

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Amanda Moss
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