Lister Celebrates 15 Year Digital Anniversary, Announces Lister Digital

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Success of Customer Experience (CX) business drives dedicated, separate business entity
I am very excited that they are creating a new business unit that is focused on their core strengths which is in integrating different parts of the CX - Mark Moseley, Vice-President of IT, Rosetta Stone

Lister Technologies has reached a milestone this April, celebrating 15 years of business of supporting Digital Marketing. The company has grown from the dreams of founder/CEO, Gopal, to a global services provider with over 300 employees. As part of its growth strategy, the company also announced that it has organized its Customer Experience (CX) business practice into its own business unit, Lister Digital ( under the leadership of current President Ashok Rajan.

“It gives me immense pride in joining Lister employees, clients and business partners in celebrating the company’s 15th anniversary of supporting Digital Marketing & Commerce and the formation of Lister Digital. We have come a long way since our first digital client in 2002 and are very excited about our future,” said Gopal. There has been significant growth at Lister Technologies originating from the CX practice with offerings spanning marketing, e-commerce, service and sales. Placing technology, services and staff under a single entity, Lister Digital, will enable a pure focus on solving for the complexity and platform fragmentation that exists in today’s world of CX. Lister Digital’s strategic partners include Oracle, Big Commerce and

“Lister has been a valued partner of Rosetta Stone since 2007 driving global transformational programs across various technology stacks,” said Mark Moseley, Vice-President of IT, Rosetta Stone. “I am very excited that they are creating a new business unit that is focused on their core strengths which is in integrating different parts of the CX (e-Commerce, Digital Marketing and Services Cloud).  Rosetta Stone has been in the forefront of this unified CX vision and Lister continues to be a key collaborator to make this a reality. Rosetta Stone looks forward to continue to leverage Lister in enhancing our core marketing, sales and product engagement strategy.”

“Relevant Customer Experience (CX) holds great promise for organizations looking for competitive advantage, and Lister Digital is committed to support the realization of such promise. Our goal within each of our practice areas is to accelerate and heighten our clients current CX investments – both directly and in support of our strategic partners,” said Ashok Rajan, President of Lister Digital.

Ajit Sivadasan, VP/GM Global e-Commerce, Lenovo, said, “We have been working with Lister for over a year and brought them in to help us with challenges we were facing with email marketing campaigns. Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness. This has given us the confidence to engage Lister to help us with building out a more comprehensive and integrated approach to email marketing and making email a key marketing channel for growth in online revenue.”

About Lister Technologies

Lister Technologies ( is a global technology services provider enabling customers to make their enterprises adaptable, integral and efficient. The company also has service offerings that include Application Engineering and KPO including Revenue Cycle Management and E-Publishing.

Lister Technologies is headquartered in Chennai, IN

About Lister Digital

Lister Digital ( is a CX Consulting and Solutions provider with Digital Marketing, e-Commerce and CRM practice areas. The company is uniquely positioned to help organizations cut through the clutter of marketing noise and tools and connect the dots between Strategy, Technology and Execution in an intelligent, practical and hands on manner.

Lister Digital is headquartered in the SF Bay Area with additional offices in Seattle and Chennai.

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