Loacker Announces Inaugural PowerMom Awards and Summit

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PowerMom Awards and Summit to Honor Supermodel Coco Rocha and Benefit No Kid Hungry

Global confections brand Loacker has announced the launch of their inaugural PowerMom Awards and Summit. This grand meeting of maternal minds includes an all-star panel discussion focusing on how to balance motherhood, career and self. Rounding out the event will be an awards ceremony honoring Supermodel Coco Rocha, along with a charitable donation to No Kid Hungry, followed by an evening of shopping, cocktails and mingling. The event will be held on Saturday, May 6th from 6pm – 8:30pm at Canoe Studios, located at 601 W. 26th St. Ste. 1465.

The PowerMom panel discussion will include relatable topics such as “My Personal Tipping Point,” “Overcoming Working Mom Guilt/Shame” and “I’m Not Done Yet- The Best is Yet to Come.” Participating panelists include Mindee Hardin, Inventor of Boogie Wipes, Narmeen Choudhury, PIX 11 Reporter/Anchor, Anna Fader, MommyPoppins.com Founder and Supermodel Coco Rocha. Essence Magazine’s Digital Content Director Yolanda Sangweni will serve as panel moderator.

Following the panel there will be a brief awards ceremony in which Coco Rocha will be honored for her admirable example in balancing motherhood with a demanding career. "I’m thrilled to have a platform at Loacker's PowerMom event to speak about the most rewarding job I've ever held, that of being a mom to my daughter Ioni. I think it’s possible to find happiness and balance between family and career, but like everything worthwhile it takes work and constant effort. I’m so excited to share my personal experiences during the panel discussion,” Coco Rocha.

Recognizing the unique demands of balancing children and career, Loacker aims to empower working mothers everywhere with this PowerMom campaign. “Speaking from experience, we often feel alone as we face specific challenges unique to the working mom. The PowerMom movement is designed to provide a platform for dialogue, networking, inspiration, empowerment and action. As a company, Loacker feels honored to provide the foundation for this movement.” Crystal Black Davis, Vice President of Marketing/Deputy to the President, Loacker USA.

Popular parenting website Mom.me will serve as the official media partner. On the evening of Friday, May 5th, Loacker will also host an intimate media dinner at Eataly Downtown’s Osteria della Pace. This exclusive, seated dinner will provide media with interview access to the PowerMom Panel.

The PowerMom Awards and Summit Presented by Loacker is a free event that is open to the public. To attend the PowerMom Awards and Summit Presented by Loacker, RSVP at http://www.imapowermom.com.

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For additional information regarding Loacker USA, visit the official website at http://www.loackerusa.com. For media credentials to attend the pre-event dinner, awards ceremony or to schedule an interview, please contact Ashli Urquhart at ashli(at)auprnyc.com. To register to attend the event, visit http://www.imapowermom.com.
 
ABOUT LOACKER

The name Loacker has become an internationally sought-after brand, on store shelves in more than 80 countries. Combining a love of nature with a passion for the art of baking, Loacker selects the best untreated and unmodified raw ingredients with precision and an uncompromising eye. Ingredients consist of the finest Italian hazelnuts that are freshly roasted by Loacker, real “Bourbon” vanilla pods, luxurious aromatic cocoa, the finest quality milk from the Alps and fresh mountain water. This results in delicious crispy wafers and chocolates created with love and family tradition.

It was over 90 years ago that the Loacker brand started in the little confectionery shop of Alfons Loacker in Bolzano, Italy. In manufacturing their products in the heart of the Italian Alps, 1000 meters above sea level, Loacker focuses precisely on the most important element: pure quality products.
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MEDIA INQUIRIES
Ashli Urquhart • Public Relations
Ashli Urquhart
ashli(at)auprnyc.com
323.547.4609

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