Organic Beauty Brand Endurelash to Launch New Website

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Endurelash, the first ever eyelash extension care brand to launch highly anticipated new website

Beauty brand Endurelash, a line of organic eyelash extension drying and eye makeup removal cloth is set to re-launch their website on May 10, 2017. The date May 10th has a unique significance carried out in much of the brand's price points and reflects the birth date of the founder’s daughter. The reasoning behind the re-launch was due to the discovery of the Endurelash eye makeup removal cloth catering to a broader audience besides just lash extension consumers.

Endurelash launched back in June 10, 2016 and provides the most effective tools for maintaining your eyelashes, with or without extensions thus creating a safer way to dry your eyelash extensions confidently and remove your eye make-up without any hesitation.

Founder Nikki Huebner, wife and mother, created the idea of Endurelash while she was looking for a simple and safe way to dry and cleanse her eyelash extensions. EndureLash is partnered with New South Manufacturing of Raleigh, NC with all products being made locally. Each cloth separate is priced at $25.10. A combo pack is priced at $45.10. The significance behind the price points that include the numbers 5 and 10 is that 5/10 was the birthdate of Nikki Huebner's daughter, who was tragically killed in a car accident. 5% of all proceeds from Endurelash are donated to the Chyler Nicole Huebner Memorial Fund to help families in need who have endured a similar tragedy. Other charities that Endurelash helps include Kids and Cars, and the Family Room Projects, which is an extension off of the Ronald McDonald house charities.

Since the launch of Endurelash the brand is in more than 40 retailers to include Nashville Lash the premier eyelash studio where celebrities such as Miranda Lambert and Carrie Underwood use as a go to eyelash studio, as well as The Lash Loft in NYC. The eye makeup cloth is a fit for any retailer that carries beauty or niche products, and it is currently being sold in high-end women’s clothing boutiques.

The re-launch of the Endurelash website will take place on May 10, 2017. The new website will have added in categories and features such as eyelash video tutorials, instructional videos, testimonial videos and a media showroom.

About Endurelash
Created in 2016 EndureLash™ is the only organic eyelash extension drying cloths, you can swim, shower, bathe, play sports, and have the confidence to dry your extensions with less snags, no lint, and better overall maintenance between monthly visits to the eyelash studio. EndureLash™ drying cloths are organic and hypoallergenic, so they are safe to use around the sensitive eye area. The EndureLash™ organic eyelash extension cleansing cloths, prevents the need for cotton rounds which can snag or shed into your extensions or have the need to use make-up sponges which harbor bacteria. The EndureLash™ organic cleansing cloths allow you to safely remove your eyeshadow and eyeliner without hesitation. They can be laundered in the mesh laundry bag provided and reused.

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Ahlilah Longmire
The Tesla Group
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