Civicom® To Feature ThoughtLight™ Mobile Research App at BHBIA 2017

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Global marketing research services provider Civicom® Marketing Research Services is an exhibitor at the British Healthcare Business Intelligence Association (BHBIA) Annual Conference 2017, a two-day event that will be held on the 8-9th May 2017, at the Royal Garden Hotel, London. Civicom MRS will be showcasing its latest mobile ethnography solution ThoughtLight to UK healthcare audiences.

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Civicom’s position as a market research solutions innovator strongly resonates with BHBIA 2017’s theme of Positive Disruption.

BHBIA’s members’ only event brings together hundreds of delegates from across the healthcare insight spectrum and related fields. As a global marketing research facilitator, Civicom’s membership and attendance in BHBIA broadens its engagement in the understanding of healthcare business intelligence not just in the UK but worldwide. Civicom also aligns with this year’s theme of “Positive Disruption” as the organization continues to envision and develop solutions by embracing the challenges brought about by technological advancements and practical challenges in the industries it serves.

ThoughtLight™, Civicom’s latest mobile insights app, is one of many of the organization’s offered solutions that can be uniquely tailored for every setting of insight research. ThoughtLight™ is a handy tool that can be used for shopper insights, audio diaries, or patient journeys, as it allows for capturing richer “in-the-moment” insights with geolocation and offline accessibility capabilities. Civicom has an extensive expertise in marketing research facilitation with the use of telephone and web-enabled technology, having served the broadest spectrum of industries, including healthcare. To learn more about ThoughtLight™ and Civicom’s wide range of services, attendees are encouraged to visit the Civicom Marketing Research Services booth located at Stand #2.

About BHBIA

The core aim of the British Healthcare Business Intelligence Association (BHBIA) is to promote the excellence with integrity of business intelligence within the healthcare industry, with members drawn from pharmaceutical/ healthcare companies and the agencies/consultancies that supply business intelligence services to those companies. One of the main objectives of BHBIA is to provide members with ongoing learning and development that will help them perform their professional roles in the work place. As part of this process, BHBIA runs a comprehensive program of activities throughout the year to help develop the skills of those working in a healthcare business intelligence environment.

About Civicom Marketing Research

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards. Recently Civicom introduced the Civicom ThoughtLight™ Mobile Insights App, a qualitative mobile app for collecting richer in-the-moment insights that works with both iOS and Android. ThoughtLight includes geolocation, plus off line accessibility for places where there is no data connection. All of the Civicom tools are actively used by researchers focused on healthcare professionals, such as physicians, pharmacists and homecare aids, as well as patients and friends and family member caregivers.

Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
@civicom
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