Philadelphia, PA (PRWEB) April 27, 2017
Lifestyle brand, Free People will be opening a new 4,358 square feet store on May 5th, 2017 in Princeton, New Jersey.
The new space will be designed in the brand’s ‘Studio’ concept. Highlighting the more rugged side of the Free People girl, the space is designed to feel like her personal studio workshop by featuring a mix of rugged elements and feminine details throughout. Customers will be welcomed through a custom steel and glass storefront featuring double entry doors and custom hardware. A concrete base will adorn the entire length of the storefront, with painted white wood planks positioned at the alcove entry and a backlit ‘Free People’ sign installed on the left of the store’s façade. Inside the space, the palette is soft and light. Reclaimed wide plank wood flooring changes direction within the store for easy customer navigation. Intricate wood beam details on the ceiling, featuring white washed wood slats with white washed white oak joists, further help delineate the store’s multiple shopping areas. Painted textured bricks, white painted wood slats, plaster walls, and blackened leaning floor mirrors help complement the studio theme, while warm maple wood accents and mica plaster throughout further speak to the feminine aspect. 7 fitting rooms will be nestled towards the rear of the store featuring mica plaster walls, shimmery coin curtains, and a special lighting moment in the common area. Customers will be able to checkout through a central 3 POS cashwrap featuring a custom backwrap with which displays the Free People girls’ most favorite collections.
An array of different items in apparel, shoes, party, movement, beauty & wellness will be available at the new Princeton boutique. Customers can expect to see a wide selection of sets, one pieces, and dresses ranging in prints, embroidery, and color. The new store will have a party shop with special occasion dresses. Movement pieces from true workout wear to pieces to take you to and from the gym are on location as well as a curated collection of beauty and wellness product.
Take an exclusive look at the new space and join us to preview the new store on May 4th from 6-8PM. Customers can preview the space and Aloha beauty bags will be given out with purchase while supplies last.
Each Free People store offers personalized shopping experiences from a team of expert stylists. Free People Princeton customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me.
The new location will be located at MarketFair Mall 20111 3535 US-1 Princeton, NJ 08540. Store hours are Sunday 11AM-5PM and Monday-Saturday 10AM-9PM
For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas(at)freepeople(dot)com.
About Free People
Free People is a global lifestyle brand… defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and Twitter.