Creative Group Appoints Jerry Murphy as Vice President, Customer Experience

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Jerry Murphy joins Creative Group, Inc. as Vice President, Customer Experience leading a team of over 100 meeting planning professionals who create meeting and incentive experiences for clients in the financial services, life sciences, insurance, manufacturing, retail, technology, automotive and hospitality industries.

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Creative Group Inc., a performance improvement company, today announced that Jerry J. Murphy has joined the company as Vice President, Customer Experience, effective immediately.

“Jerry Murphy’s operational expertise and leadership capabilities will further Creative Group’s ability to create business changing experiences for our clients,” said Creative Group President, Janet Traphagen.

Murphy will lead the Customer Experience team in the creation and execution of more than 600 programs on an annual basis. “I’m excited to be working with an outstanding, seasoned team of meeting planning professionals who are adept at creating unique experiences that help participants reach their full potential and thrive,” Murphy said. Creative Group offers meeting and event services, as well as incentive solutions, designed to align the behaviors of employees, sales forces and customers with desired results.

About Jerry Murphy
Murphy has over 25 years of experience in account management, business development and experience design within the corporate and association convention management and hospitality industries. He has overseen all aspects of business operations, from strategic sourcing to meeting management to organizational configuration, all with the goal of creating outstanding programs and experiences while delivering exceptional customer service. He has held senior leadership positions with Experient, Sheraton Hotels and several independent hotels in both sales and operational roles. Most recently Murphy worked as Vice President, Operations at Maritz Travel. He has been active in Meeting Professionals International and The Global Business Travel Association in addition to serving on numerous advisory boards.

About Creative Group
Creative Group, a Direct Travel company, is a full-service performance improvement company. The company specializes in engagement, incentive and recognition solutions, and end-to-end meeting and event management. An industry leader, Creative Group has been honored with the CMI 25 Award, which recognizes the top 25 most influential meetings and incentive management companies in the U.S., since the award’s inception in 2007. Creative Group was founded in 1970 and has served clients in financial services, life sciences, insurance, manufacturing, retail, technology, automotive, hospitality and more.

Employing over 175 people, the company is headquartered in Appleton, Wisconsin, and maintains a large office in suburban Chicago as well as a satellite office in Detroit.


Creative Group is a service mark of Creative Group, Inc.

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