Gorilla to Unveil State of the Cloud Channel Research Findings at Channel Insights Event in Silicon Valley

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“State of the Cloud Channel 2017” research discovers insights in the cloud market landscape from the channel’s perspective. The study drills down into the state of cloud adoption by channels, their challenges, drivers, restrains and the effectiveness of IT vendor incentive programs.

The research findings are critical for technology vendors to enable the channel transition and find innovative ways to keep the partners engaged and motivated in this ever-changing environment

Gorilla Corporation, an award-winning channel marketing and sales enablement company, today announced that it will be hosting a series of channel insights events to share the findings of its latest channel insights research, “State of the Cloud Channel 2017”. The events will be taking place in Menlo Park CA, Dallas TX and Washington D.C.

Gorilla has partnered with KAIROS Strategic Consulting to conduct the “State of the Cloud Channel 2017” research in North America to gain deeper insights in the cloud market landscape from the channel’s perspective. The research report reveals the state of cloud adoption by channels, their challenges, drivers and restrains and the effectiveness of technology vendor incentive programs.

“The channel dynamic is changing. Partners have been shifting and transforming their business models and technology offerings to survive and thrive in this cloud era,” said Carlo Tortora Brayda di Belvedere, CEO at Gorilla. “The research findings are critical for technology vendors to enable the channel transition and find innovative ways to keep the partners engaged and motivated in this ever-changing environment”.

The findings will be first unveiled at the first Channel Insights event, held at The Cuckoo's Nest, 68 Willow Rd., Menlo Park, CA, on May 4th, 2017.

Key research findings and channel strategy discussion include:

  • The dynamic of cloud business transition in the channel and how to leverage the insights for your channel strategies
  • Finding the right partner and how to make the most of their existing cloud capabilities and expertise
  • Understand the barrier and challenges partners are facing when selling cloud solutions
  • Discover the effectiveness of partner incentives and rewards and find out which have driven the performance

To learn more about the research and register for the event, please visit http://bit.ly/2peCxzg.

About Gorilla Corporation

Gorilla delivers game changing revenue growth for technology companies. Gorilla has been central to Channel Expansion and Optimization globally for over 20 years. Constantly innovating, developing best in class strategy and tactics, Gorilla enables IT vendors to generate revenue within the channel through a variety of solutions ranging from Channel Development, Pipeline Acceleration to Partner Concierge services.

As the pioneer in the field of cloud transformation in the channel, Gorilla’s goal is to support IT vendors in terms of empowering their traditional channel partners to shift business models safely and effectively to cloud. Gorilla has won Cloud Channel Development Supplier Award 2016. For more information, please visit http://www.gorillaict.com.

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