X-Rite President, Ron Voigt, to Present at FEI 2017 in Boston

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Company showcases its award-winning Total Appearance Capture solution bringing a new level of realism to the virtual design process from ideation to production.

A product simulation is shown on the VLB’s display next to the physical sample.

Designers often fear that being specific early in the innovation process stifles creativity. In reality, specific data points define the target a design team must achieve in the front end of innovation, eliminating detours and roundabouts in the process.

X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, are pleased to announce that Ron Voigt, President will be presenting at FEI 2017 in Boston, May 8-11. FEI Boston takes attendees through the entire value supply chain, from idea conception to execution, in order to maximize the opportunistic potential of innovation teams. Voigt will present on using specificity in the creative process to help innovators more accurately bring their winning ideas to fruition. As a case in point, at FEI, X-Rite will showcase its award-winning Total Appearance Capture (TAC™) ecosystem, an appearance solution that captures ultra-specific physical material appearance for use in virtual design applications by using 32 white LEDs, 8 LEDs with spectral filters, a moveable linear light source, a projector and 4 cameras.

“I am so excited to be speaking at FEI for the first time,” said Voigt, “In addressing the FEI audience, I am really engaging with my type of people – innovators dedicated to a continuous pursuit of improvements and groundbreaking solutions. I was inspired to present on this topic because I often notice how misunderstood specificity is. Designers often fear that being specific early in the innovation process stifles creativity. But in reality, specific data points define the target a design team must achieve in the front end of innovation, eliminating detours and roundabouts in the process and ensuring a common vision. This ultimately leads to better quality and more efficient execution on the back end of innovation.”

The X-Rite Total Appearance Capture solution builds on company’s legacy of innovation, going beyond the science of color to the more significant challenge of capturing and managing appearance. TAC brings virtual designs to life with digital material representations that are truly physically correct. Using the TAC ecosystem, product designers, 3D artists, material specifiers and marketers can scan in physical material samples and create vendor-neutral Appearance Exchange Format (AxF™) files to digitally communicate and share consistent appearance-related data with Product Lifecycle Management (PLM), Computer-Aided Design (CAD), and state-of-the art rendering applications. Incorporating the TAC ecosystem into the digital design process helps to improve design time, reduce approval cycles, and accelerate speed to market.

Presentation Details

Title: The Counterintuitive Magic of Specificity
Description: For innovators, ensuring that a creative vision comes to life as originally imagined can be a challenge. Learn how getting specific early on helps you span the gap between design and execution, accelerate time to market, maximize your creativity, and gives you confidence that your vision will be faithfully produced…the first time and every time.
Day: Tuesday, May 9 at 12:15 pm - 1:00 pm

About FEI 2017
Transforming Ideas into Market Winning Strategies, FEI: Front End of Innovation is the conference that innovators rely on to thwart the growing threat of disruption by non-traditional competitors. Large organizations are under fire to be more agile and opportunistic in their approach to innovation, adaption and disruption. FEI systematically tackles the innovation process – from ideation through execution – in order to capture immense innovation opportunities. http://www.FrontEndofInnovation.com

About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit http://www.xrite.com.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at http://www.pantone.com.

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©2017 X-Rite, Inc. All rights reserved. X-Rite, TAC, AxF and PANTORA are registered trademarks of X-Rite, Inc. PANTONE® and other Pantone trademarks are the property of Pantone LLC. All other trademarks are the property of their respective owners.

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Alicia Libucha
X-Rite
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