BlueStar® Launches New “Build Your Own BlueStar” Online Tool

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Now Completely Customize Cooking & Refrigeration Appliances with over 750 colors, 10 metal trims and nearly infinite configuration possibilities for a uniquely personalized kitchen.

Build Your Own BlueStar Refrigerator or Range

BlueStar has built a strong reputation for commercial-style home appliances that allow for the ultimate in customization.

BlueStar®, manufacturer of handcrafted, chef-inspired kitchen appliances, introduces a new cutting-edge online tool, “Build Your Own BlueStar,” that lets users design one-of-a-kind ranges and refrigerators to build their dream kitchens. From the comfort of their homes or mobile devices, consumers can explore product lines, cooktop configurations, door swing options and color preferences including more than 750 colors plus 10 metal trims.

“BlueStar has built a strong reputation for commercial-style home appliances that allow for the ultimate in customization. We offer an almost endless number of options in both cooking equipment and refrigeration, which is unique in the industry,” said Eliza Sheffield, President, BlueStar®. “Whether it’s a 36-inch Ruby Red range with an 8-inch backguard, a 12-inch griddle and 4 burners, or a Cobalt Blue, 36-inch built-in refrigerator with brass trim, we build to the customer’s personal specifications.”

The new ‘Build Your Own’ tool reflects how people use the web for product information and ideas. “The Internet is the first place consumers research products before they purchase. ‘Build Your Own BlueStar’ allows consumers to confidently narrow their selection and create an appliance that fits their specific cooking or entertaining needs, tastes and kitchen décor,” said Sheffield. “With just a few simple clicks, it’s easy to change the appliance’s specifications to reflect personal styles and preferences.”

After building a BlueStar® range or refrigerator online, consumers can email or share their custom design via social media or request a price quote. In addition to the ‘Build Your Own BlueStar’ feature, BlueStar’s website also provides detailed product information, installation guides, an image gallery, recipes and cooking demonstration videos from top chefs such as Michael Symon.

Unleash Your Inner Chef
BlueStar® allows homeowners to create a one-of-a-kind appliance that best fits their own style. BlueStar® appliances offer unsurpassed customization options and are available in a painter’s palette of hues – 750+ colors plus textured and matte finishes and 10 metal trims – for a truly bespoke kitchen design. For a quick pop of color (that can be easily refreshed), add colored knobs to the cooking equipment. Ranges can be tailored to suit any cooking preference: models offer integrated cooktop accessories, including built-in griddles, charbroilers and even the chef-preferred French Tops. Plus, the burners can be positioned in different layouts on the cooking surface, from powerful 25,000BTU burners to a 130-degree gentle simmer. To maximize the cooking experience, choose from several different oven door styles: standard drop down, swing left, swing right and restaurant-style French Doors. On the built-in refrigeration line, select left or right door swing depending upon the layout of the kitchen, plus a choice of colors and trims. The options are virtually limitless.

In business since 1880, the Pennsylvania-based manufacturer specializes in handcrafted gas ranges, gas and induction cooktops, electric and gas wall ovens and complementary kitchen ventilation hoods plus a new premium refrigeration line. The company’s spectrum of highly innovative appliances stays true to an authentic restaurant kitchen experience at home. To build your own BlueStar, visit, or go directly to “Build Your Own BlueStar” at

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Michele Zelman
Cherry Leaf Communications, Ltd.
+1 (718) 859-6766
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