Creative Virtual Sponsors the Intelligent Assistants Conference in London for a Second Year

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Motability Operations will present a case study showcasing how they use Creative Virtual’s virtual agent technology

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Virtual agents have become a tried-and-tested tool for providing digital self-service, reducing customer support costs and improving the customer experience.

Creative Virtual, a world leader in customer and employee engagement, knowledge management and self-service solutions, is once again a sponsor for Opus Research’s Intelligent Assistants Conference (IAC) in London. The conference will be held 4-5 May 2017 at Claridge’s Hotel and will address the theme of ‘helping humans harness the power of intelligent assistants’ through a series of keynote addresses, expert panel discussions, case studies and networking opportunities.

Llaura Hughes, Training & Communications Manager at Motability Operations, will present a case study showcasing how the organisation uses a blended approach of a virtual agent and interactive process maps to meet their key initiatives and achieve top-ranking customer and employee satisfaction scores in their contact centre. Motability Operations has partnered with Creative Virtual since 2007 to deploy their ‘Ask Mo’ virtual assistant.

Creative Virtual’s Head of Operations, Rachel Freeman, will join the ‘Stepping up to Conversational Commerce’ panel on Day 1 of the conference. She will draw from her extensive experience collaborating with organisations to develop and implement virtual assistants to create seamless customer journeys and her first-hand knowledge of how the technology and solutions have evolved over the years.

Peter Behrend, CTO at Creative Virtual, will help Opus Research end the event as part of the closing panel, ‘Future of Intelligent Assistance’. Having played an instrumental role in the development of Creative Virtual’s V-Person™ and V-Portal™ technology, Peter continues to drive ongoing development work and brings a wealth of insight to the discussion. This will be his second year speaking as an expert panellist at IAC London.

“When I first entered the world of virtual assistants back in 2000, the focus was marketing and the novelty of the service was almost as important as the aim to increase ‘website stickiness’,” says Rachel. “Since then virtual agents have become a tried-and-tested tool for providing digital self-service, reducing customer support costs and improving the customer experience. Opus Research’s IAC London reflects the evolution of the technology, and Creative Virtual is pleased to be lending our industry expertise to the agenda.”

More information about the Intelligent Assistants Conference and the full agenda can be found on the Opus Research event page.

For more information about Creative Virtual’s customer engagement solutions and our recent recognition for innovation by the Queen’s Awards for Enterprise, visit the Creative Virtual website.


Creative Virtual, winner of the Queen’s Awards for Enterprise: Innovation 2017, is a world leader in self-service solutions that enable anywhere, anytime customer engagement between brands and their customers. Leading global organisations including Lloyds Banking Group, Time Warner Cable, HSBC, Verizon, Chase, InterContinental Hotels Group, Autodesk and Tesco rely on our award-winning V-Person™ technology to improve their customer support experience, increase sales, reduce costs and build brand loyalty.

Backed by an experienced, expert team as well as an extensive partner network, our innovative virtual agent, knowledge management and business intelligence platform empowers organisations to provide customers with consistent, accurate, personalised and seamless omnichannel engagement across web, mobile, social, SMS, contact centre, service desk, live chat and IVR channels. Delivering significant contact deflection and reductions in average call handling times, as well as increased first contact resolution, together with powerful customer analytics and outcome tracking, the V-Person Smart Help platform is the most compelling self-service product in the world today.

Creative Virtual is headquartered in the United Kingdom with operations in the United States, the Netherlands, Australia, New Zealand, India, Singapore and Hong Kong. For more information about Creative Virtual and V-Person technology, please visit our website at

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