"No matter how well-written your manuscript may be, it absolutely must engage the reader, or you’re wasting your time, and your money.”
SCOTTSDALE, Ariz. (PRWEB) April 27, 2017
Award-winning Author, Bob Kelly will be featured in the latest book of the Outlier Leadership Series, Outliers in Writing, set to publish in summer 2017.
In Outliers in Writing, Kelly shares his perspective on the importance of engaging readers with compelling content.
“Choose the words you use wisely,” says Kelly. “It’s been 2,000 years since Roman leader Julius Caesar offered this bit of wisdom: ‘Avoid a strange and unfamiliar word as you would a dangerous reef.’”
Bob Kelly is the creator of Arizona-based WordCrafters, Inc, a resource website dedicated to provide writing and editorial services for speakers, writers, and business leaders. A former bank president and ministry executive, Kelly is an award-winning author who has written and co-authored over three dozen books. The Tremendous Power of Prayer was honored with a Silver Angel award at the 24th Annual International Angels Awards.
Kelly is a proud member of the American Christian Writers Association, the Christian Meetings and Conventions Association, and the National Association of Independent Writers and Editors.
Kelly, who has worked with Dr. John Shufeldt for years on the Outlier Leadership Series has been instrumental in the editing of the books. Shufeldt says Kelly’s contribution on the Outlier Leadership Series has been invaluable.
“The Outlier Leadership Series would not be what it is without Bob’s writing and editing skills,” says Shufeldt. “His years of experience bring the words on the page to life.”
In his interview, Kelly emphasizes the importance of engaging readers with readable, well-written content.
“Unless you’re writing a legal brief or a doctoral thesis, it’s important to focus on what I call writing’s ABCs – Accuracy, Brevity and Clarity,” says Kelly. “At the same time, the most important factor of all – by far – is Readability! No matter how well-written your manuscript may be, it absolutely must engage the reader, or you’re wasting your time, and your money.”
Each book in the Outlier Leadership Series serve as a virtual mentor to readers. The books provide exclusive interview content from six professionals at the top of their field, action guides and targeted resources for those looking to succeed in a chosen profession.
Outliers in Writing will be the sixth book in the Outlier Leadership Series. Other books in the Outlier Leadership Series include:
- Ingredients of Outliers
- Ingredients of Young Outliers
- Ingredients of Outliers Women Game Changers
- Outliers in Medicine
- Outliers in Education
About Outliers in Writing:
Outliers in Writing is a how-to guide for aspiring writers, presented through interviews with six seasoned writing professionals. Each interview provides readers with a range of valuable information from storytelling skills and the power of observation, to career strategy and the importance of writing every day. These six incredible writing professionals candidly share their obstacles and ingredients for a successful writing career. Readers will complete this book having received the most potent advice for becoming the best writer possible. Whether you aspire to be a writer, novelist, or journalist, this collection of wisdom will expand your perspective and serve as a foundation for a vibrant career. Outliers in Writing was written as part of the Outlier Leadership Series mentorship books, created by Dr. John Shufeldt.
About John Shufeldt: http://www.johnshufeldt.com
Dr. John Shufeldt, MD, JD, MBA, FACEP is an Emergency Physician and Adjunct Professor at Arizona State University Sandra Day O’Connor College of Law. Dr. Shufeldt is a leadership expert in multidisciplinary ventures committed to innovation in medicine, entrepreneurism and education. Dr. Shufeldt has three decades of experience leading high performing teams in businesses that combine his passions for medicine, law, and leadership. He committed to return to school every 10 years to push his own personal envelope.
About Bob Kelly:
Bob Kelly is the founder of Arizona-based WordCrafters, Inc. He has written and co-authored more than three dozen books. The Tremendous Power of Prayer, published in 2001, was honored with a Silver Angel award at the 24th Annual International Angels Awards. From 2003 to 2016, Kelly wrote and published a monthly online newsletter, titled The KellyGram: Wit and Wisdom about the Wonderful and Often Wacky World of Words. Each of the 161 issues is archived on his website: http://www.wordcrafters.info. Kelly and his wife have lived in Sun Lakes, Arizona since 2001 and their blended family includes six children and a dozen grandchildren.