Marfeel Launches the First Free Analytics Tool to Give Publishers a Holistic View of Revenue Stream Performance

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New Marfeel Connect Dashboard Enables Smarter Decision-Making

Marfeel, a mobile ad technology provider that’s revolutionizing the way publishers create, optimize, and monetize mobile websites, has introduced an unprecedented new way for publishers to access comprehensive data on their advertising revenues, enabling them to make smarter strategic decisions and maximize revenues on their mobile sites. Marfeel Connect simplifies the complex and time-consuming process of measuring ad revenues from multiple sites by aggregating data across all of their revenue streams via a single dashboard.

Marfeel Connect provides a holistic view that has never been possible before, and is unique to Marfeel. “We’re offering publishers the unparalleled benefit of consolidating all of their key engagement and revenue metrics, like ARPU, in one place to help guide their strategy and maximize ad revenues,” Marfeel VP of Marketing Alexian Chiavegato explains. “Marfeel Connect gives them insight into the full context of their revenue streams, empowering them to easily compare apples to apples among multiple ad networks and revenue sources for the first time. This has never existed before. It’s by far the most important analytics tool publishers can have in their tool kit, and it is free.”

The typical method for measuring ad performance is slow and tedious, making it impossible for publishers to address problems before it’s too late. Marfeel Connect provides up-to-the moment insight that allows publishers to immediately resolve issues and restore peak performance.

The standard process limits publishers to viewing one revenue stream at a time. Many must log onto an individual mobile site to access ad metrics, generate a report, log off, and then repeat this sequence for every other site the publisher owns. Finally, they must aggregate all of their revenue KPIs (key performance indicators) manually. In contrast, Marfeel Connect enables publishers to track and analyze all revenue streams from all sites on a single dashboard, simply and quickly—an ability that is unmatched in the industry, and currently available only to Marfeel customers.

Marfeel Connect delivers a 360-degree perspective on a full stable of mobile properties, aggregating the revenue streams that are most commonly used to monetize websites. This information is displayed via a dedicated Marfeel Connect dashboard, or, for Marfeel customers, via Marfeel’s analytics dashboard, called Insight. Publishers can add a variety of revenue streams to the dashboard to serve their specific needs. The dashboard also allows them to filter data by revenue stream and adjust the metrics to account for fluctuations and variances.

The mobile KPIs that Marfeel tracks are essential to understanding all sources of user engagement and monetization—including ARPU (average revenue generated per user), the most powerful metric available to publishers. Measuring ARPU, which divides total revenue by number of users, is particularly useful for enabling publishers to make meaningful comparisons among advertising campaigns and vendors. Beyond ARPU, Marfeel Connect incorporates a range of metrics that support strategic decision-making, including:

  • Number of site visits
  • Average session time
  • Fill rates
  • CPC (cost per click)
  • eCPM (average value of each impression)

Marfeel plans to continually add new revenue streams to enhance the coverage provided by Marfeel Connect.

About Marfeel
Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel’s proprietary technology analyzes publishers’ unique audience—user habits, behavior and usage patterns—and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, loading time, and ultimately ad revenue. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges ensures top-paying ads from premium advertisers. Marfeel’s mobile website conversion and monetization solution serves more than 500 million mobile readers a month and has been recognized by Google, forming a strategic partnership with the search engine. Selected Marfeel customers include: National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), ABC (US), PopSugar (US), and The Washington Times (US). Marfeel is backed by strategic investors Nauta Capital, BDMI and Elaia Partners.
To learn more about Marfeel, please visit http://www.marfeel.com.

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DeeDee Rudenstein
Propel Strategic Communications
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