NY Rangers Fans Play on SwingTrack™ Hockey Simulator at NHL Playoffs

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Hockey fans in NYC this weekend for the second round of the NHL playoffs are in for an “on-ice” surprise. The New York Rangers outdoor fan space, Rangerstown Square, will offer people the ability to put their stick on virtual ice and play an interactive hockey skill-game on the SwingTrack™ sports simulator.

SwingTrackTM by Visual Sports

“We’re thrilled to be working with the Rangers and Madison Square Gardens to bring fans closer to the game with our hockey simulator.” - Executive Vice President, Daniel Weitzner

Canadian technology veteran, SwingTrack™ has been a leader in the area of simulators for nearly two decades. With constant evolution and innovation, SwingTrack™ simulators can be found all over the world for a reason: they are the most immersive experience you’ll get and go far beyond traditional golf-only offerings. It’s exciting for hockey fans this week to get the chance to have a shoot-out against their favorite goalie during pre and intermission game times.

“Interactive fan zones are becoming central to the fan experience for just about every major league sport. Whether it is baseball, basketball, football, soccer, hockey - SwingTrack™ simulators are there,” said President, Peter Muellerchen. “In a technology-heavy and social media driven world, fans are becoming more demanding in what entertains them outside of the actual game itself. For many, having an actual seat isn’t possible, but these types of fan zones offer everyone in attendance a sense of inclusion, entertainment and a place to show unity and support for their favorite teams.”

Event experience is a growing market, and it’s clear that there is a natural tie to brand experience. Connecting fans directly to sports brands is a focus for the Madison Square Garden Company (MSG), and Rangerstown Square is an example of that.

“We’re thrilled to be working with the Rangers and Madison Square Gardens to bring fans closer to the game with our hockey simulator.” - Executive Vice President, Daniel Weitzner

Fans who visit Rangerstown Square will have fun shooting against hometown favorite, all-star goaltender Henrik Lundqvist. Check out the SwingTrack™ news page to see the hockey simulator in action.

About SwingTrack™ by Visual Sports
Launched in 1999, SwingTrack™ by Visual Sports (swingtrackgolf.com) is a world-class golf and sports simulator company that designs products for homes, businesses and events.  SwingTrack™ simulators are in over 85 countries and used by many industry-leading companies, including the NHL, Hockey Hall of Fame, NFL, San Francisco 49ers, New England Patriots, Pepsi, Nissan, Disney Cruise Lines, EA Sports and Samsung, among others.  Located in Toronto, Canada, Visual Sports has been designing and building top of the line simulators and offering unparalleled customer service for over 17 years. SwingTrack™ simulators are built on years of research and development from the SwingTrack™ product innovation lab, and are unmatched in the simulator world.

Media Contact:
Daniel Weitzner                                                                    
Executive Vice President                                              
SwingTrack™ by Visual Sports    
P: 905.883.4461 ext. 237                                                                                               
dweitzner(at)swingtrackgolf(dot)com
For supporting images please contact Chris Lee Marketing Manager clee(at)swingtrack(dot)com

About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences.  The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA), along with two development league teams -- the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL).  In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular - both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England's preeminent Boston Calling Music Festival.   Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal.  More information is available at http://www.themadisonsquaregardencompany.com.

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Daniel Weitzner
Visual Sports
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