San Francisco Ballet Selects Cibo as Brand Experience Partner for 2018 Season

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Engagement to focus on strategy and creative for brand building and impact

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We selected Cibo because of their focus on the brand experience, their out-of-the-box thinking, and their demonstrated ability to create truly integrated campaigns."

San Francisco Ballet today announced that it has appointed Cibo as its brand experience agency for its 2017-18 performance season following a competitive pitch.

Cibo is now responsible for activating the SF Ballet brand across all public media channels for the upcoming season which includes Unbound, an ambitious festival featuring 12 new works by 12 celebrated international choreographers. Cibo will work with Ballet stakeholders to increase awareness, visibility, and accessibility of the brand in the San Francisco Bay Area and beyond.

Mary Beth Smith, Director of Marketing & Communications said, “We selected Cibo because of their focus on the brand experience, their out-of-the-box thinking, and their demonstrated ability to create truly integrated campaigns that will help us achieve our ambitious goals for the coming season. We look forward to working with Cibo to continue our tradition of innovation and making ballet relevant to 21st-century audiences.”

“We couldn’t be happier at the chance to work with such an iconic brand,” said Cibo CEO Lu Lacourte. “And as huge fans of the arts here in San Francisco, the idea of strengthening their presence in our local community is frankly a thrilling opportunity. We can’t wait to find new ways to help open people’s eyes to everything the Ballet has to offer.”

About San Francisco Ballet
Long recognized for breaking boundaries in dance, San Francisco Ballet has enjoyed a rich tradition of artistic “firsts” since its founding in 1933, including performing the first American productions of Swan Lake and Nutcracker, as well as the first 20th-century American Coppélia. San Francisco Ballet is one of the three largest ballet companies in the United States and currently presents more than 100 performances annually, both locally and internationally. Under the direction of Helgi Tomasson, the Company has achieved an international reputation as one of the preeminent ballet companies in the world. For more information, visit sfballet.org.

About Cibo
Cibo (http://www.cibosf.com) is a brand experience agency that helps ambitious brands build innovative customer experiences that drive increased loyalty, advocacy, and sales. Founded in San Francisco in 2010, Cibo brings deep capabilities in traditional marketing and advertising together with cutting-edge expertise in digital experience design, emerging marketing technologies and cross-platform brand storytelling. Cibo’s work propels some of the world’s top brands, including Tesla, Salesforce, Volcom, Subaru, Twitter, Lenovo, Union Bank/MUFG, Gymboree and Disney.

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Alder Yarrow, Chief Experience Officer
Cibo
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