Introducing Albertina: Jewelry e-Commerce That is Helpful, Transparent, and Fun

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Albertina is a jewelry e-commerce site that provides a fresh take on traditional jewelry gift items, direct-to-consumer pricing, and a helpful and transparent attitude.

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Introducing Albertina.com, a jewelry e-commerce site offering a fresh take on traditional jewelry gift items, direct-to-consumer pricing, and a helpful and transparent attitude.

Albertina aims to fill a void left by the closures of many local family jewelry stores. Celebratory and conventional gift items such as stud earrings, anniversary bands, and baby bracelets are reconsidered with highly customizable options.

Items available at launch include gold bands, charm bracelets, lockets, chain and leather cord necklaces, and engravable hinge-bracelets. Options include metal type (18k and 14k yellow, white, and rose golds, silver, and platinum), movable charm bails as opposed to fixed jump ring connectors, and the option to buy one earring to mix and match rather than staid pairs.

Gemstones are fair-trade certified (they come with paperwork) and many items are made from zero-impact recycled metals. With the exception of some Italian components, pieces are designed and made in California.

Helpful online tools, such as the Printable Ring Sizer, provide service customary in brick and mortar jewelry stores.

Prices range from $40 to $4000, with most items falling around $250.

Albertina was started by Winnie Johnson, a graduate of Pratt and GIA who has worked in the jewelry field for over ten years. Much of her experience comes from designing and producing custom jewelry. In doing custom work, she saw that modular design options could be a better solution than expensive one-off designs for most people, especially for the online market.

http://albertina.com/

CONTACT: Winnie Johnson, winnie(at)albertina(dot)com

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Risa Goldman
Goldman Marketing Group
+1 818-861-7092
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