Children's Bureau Launches Be the Reason Campaign to Encourage Community Members to Foster or Foster-Adopt Children in Need

Share Article

In an effort to bring awareness to the need for community members to foster or foster-adopt children in need, Children’s Bureau has launched a simple, yet compelling advertising campaign called Be the Reason.

News Image

In an effort to bring awareness to the need for community members to foster or foster-adopt children in need, Children’s Bureau has launched a simple, yet compelling advertising campaign called Be the Reason. Four key messages can be seen on hundreds of digital and print billboards along with airport and shopping mall shelters throughout Southern California.

In Los Angeles County, the foster care population exceeds 21,000 children with 500 of those foster children waiting for an adoptive family. While Children’s Bureau places more than 300 at-risk children in loving foster homes and finalizes 100 adoptions annually, the need continues for more individuals and/or families to become resource parents. Resource parents (foster and adoptive) are people who are concerned about the well-being of children and their families. Resource parents protect and nurture children, meet children’s developmental needs, support children’s relationships with their birth families and do all of this as a member of a professional team.

“Children’s Bureau turns away at least 50 calls a day because we don’t have enough resource families to meet the demanding need,” said Amy Heilman, Children’s Bureau’s Director of Foster Care and Adoption. “We hope that this ad campaign inspires folks to see that they can be the reason a child feels loved, happy, safe, and thrives.”

For 23 years, Children’s Bureau has partnered with several outdoor advertising companies that post the ads at no cost to Children’s Bureau at an estimated in-kind value of more than $1 million. This broad reach in the community could not be achieved by Children’s Bureau on its own. This year, those partners include AdSpace Mall Networks, Clear Channel Outdoor, EYE, Intersection, JC Decaux, Lamar Advertising, Martin Outdoor, Outfront Media, Regency Outdoor, Starlite Media and Summit Media.

“Lamar Advertising is proud to partner with Children's Bureau in helping to spread their very important message throughout the community. If we can help Children’s Bureau make even one connection that impacts the life of a child in need, the campaign was a great success,” said Mike Cossota, Sales Manager, Lamar Advertising – Los Angeles.

Children’s Bureau welcomes every individual regardless of race, age, religion, disability, marital status, ethnic background, sexual orientation, gender identity or expression to become a resource for children. Qualifying families receive training and support throughout their journey. For those interested, monthly information meetings are held at various locations. For more information, call 800.730.3933 or email at RFrecruitment@all4kids.org or visit https://www.all4kids.org/program/foster-care/.

ABOUT CHILDREN’S BUREAU
Since 1904, Children's Bureau (http://www.all4kids.org) has been a nonprofit leader in the prevention and treatment of child abuse and neglect. More than 30,000 children and families are helped each year throughout Southern California with services that include school readiness, parenting classes, family resource centers, support groups, mental health counseling, foster care and adoption. Children’s Bureau is one of the largest investors in child abuse prevention in the country and is developing a national model to transform an entire at-risk community through its Magnolia Community Initiative.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Marcia Morris
@ChildrensBureau
Follow >
Children's Bureau
since: 10/2012
Like >
Follow us on