OpenSlate Taps Veteran Ad Tech Talent to Bolster Executive Team

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JoAnna Foyle and Brian Quinn Join Social Video Analytics Company Amid Substantial Growth

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Their vast advertising technology experience and proven leadership qualities will have enormous, immediate impact on the company as we continue to uplevel the business.

OpenSlate, the leader in social video analytics, announced today that JoAnna Foyle and Brian Quinn have joined the company as Chief Operating Officer and President, respectively. The two have been tasked with rapidly evolving operational excellence, international expansion, and customer success for the growing data company.

“I’m thrilled to welcome JoAnna and Brian to OpenSlate’s growing executive team,” said OpenSlate CEO Mike Henry. “Their vast advertising technology experience and proven leadership qualities will have enormous, immediate impact on the company as we continue to uplevel the business.”

In 2016, OpenSlate’s YouTube-focused data platform was tapped by more than 600 advertisers in 17 countries. The company recently announced a global business development partnership with GroupM and closed a $7 million round of financing led by North Base Media. The fresh capital is being used to expand both the human and technological horsepower that turns massive amounts of contextual data into actionable analytics.

Foyle will be responsible for organizational structure and scale while directly managing client services, account management, enterprise partnerships, and business operations. Most recently, JoAnna was a Senior Vice President of Enterprise Platform Services at AOL where she managed the division responsible for activating, servicing and supporting customers of AOL’s SaaS platform, ONE by AOL for Advertisers.

“This is my favorite stage to join an organization,” said JoAnna Foyle, COO of OpenSlate. “We are at such an inflection point with boundless potential, given the current industry dynamics. I am here to ensure that we build the operational rigor and structure to deliver successfully for customers and capitalize on that opportunity.”

Quinn joins OpenSlate in the newly formed role of President to lead the company’s domestic and international sales teams, business development, and strategic partnerships. Prior to joining OpenSlate, Quinn served as Chief Revenue & Innovation Officer at Triad Retail Media where he oversaw all global revenue operations in addition to the company’s marketing, product innovation and media lab divisions.

“The outstanding team already in place had turned OpenSlate into an indispensable tool for marketers in social video,” said OpenSlate’s new President. “I look forward to helping the business to grow here in the US and abroad, where we have a massive untapped opportunity.”

ABOUT OPENSLATE

OpenSlate provides industry-leading content analytics to advertisers navigating the complexity of social video. The company’s global data platform offers insight into the nature and quality of content on YouTube and is used by every major advertising holding company. Ad buyers use OpenSlate to develop YouTube media strategies and define the role of content in brand advertising performance. OpenSlate data also helps creative and PR agencies, brands and content companies identify rising stars and spot content trends in social video. The company’s SlateScore has become the industry standard for measuring the quality of content on YouTube. Learn more at http://www.openslatedata.com.

Press contact:
Kate Ritchie
OpenSlate
Telephone: 212-660-2422
Email: kate(at)openslatedata(dot)com

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Kate Ritchie
OpenSlate
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