Mundelein, IL (PRWEB) May 02, 2017
Belle Aire Creations’ Total Malodor Management® Technologies Revolutionize the Way the World Manages Malodor
To answer the need to more effectively manage malodors, Belle Aire Creations has developed technologies that will change how the world manages malodor. Belle Aire Creations introduces Total Malodor Management® (TMM®). TMM® and, most recently, TMM Natural® are proprietary and patented technologies that effectively modify, neutralize and eliminate malodor on contact.
Now body odor, mouth odor, foot odor, cat urine, garbage can odor, household odors, ammonia from hair coloring, smoke, gym and sport clothing odors, laundry odors, food odors, pet odors, feminine odors, industrial and automotive odors and product-based notes can be managed or eliminated with one of the TMM® products. Belle Aire has developed solutions by vertical market with its Total Malodor Management® technologies, creating the only complete and effective malodor management system on the market today, with more than 90 percent malodor counteraction efficacies.
“Until now, masking and specifically targeted malodor counteraction strategies have been the best option to combatting and managing malodors,” says Don Conover, President of Belle Aire Creations, Scientist and Master Perfumer behind the development of this technology. “Our multidimensional TMM® and TMM Natural® formulas contain a set of uniquely performing ingredients that work together synergistically to reduce malodors,” he adds. “After 25 years of dedicated work with the best scientific minds and talent in the industry, we know how to modify, neutralize and eliminate malodor and we want to show the world what we know,” Conover says.
Dr. Craig Warren, working in the field of olfactory science and developing malodor counteractants and methods for the measurement of behavioral effects of aromas on humans, was brought in as an independent consultant to challenge the TMM® and TMM Natural® claims and proof of performance. “With more than 40 years of experience and broad industry expertise, the Total Malodor Management® technologies produce the most effective malodor counteractants that I have observed to date,” Dr. Warren says. “Their performance is substantiated both by objective testing, using headspace analysis, and by subjective testing, using expert and consumer sensory evaluation panels. I stand behind their efficacy claims and know that this technology is going to change the malodor counteraction world as we know it,” he adds.
TMM® solutions were developed by vertical market application, including TMM® Oral Care (patent pending), TMM® Personal Care, TMM® Hair Care, TMM® Animal Care, TMM® Home Care, TMM® Air Care, TMM® Laundry Care, TMM® Confectionery and TMM® Institutional and Commercial.
Total Malodor Management®: Functionality with Uniquely Created Fragrances and Flavors
TMM® and TMM Natural® blend well with most flavors and fragrances. Belle Aire creates and develops fragrances and flavors that blend with TMM® and TMM Natural® technologies, with no compromise to these beautiful fragrances and flavors. For products that need the added benefits of TMM® and TMM Natural®, Belle Aire works to preserve existing fragrance and flavor formulations while fulfilling its malodor counteraction function. TMM® formulations have very little odor and have not been found to interfere with performance of fragrances or flavors. This is because TMM® formulations are highly targeted toward forming molecular complexes with malodor molecules, not fragrance or flavor ingredients. Belle Aire perfumers and flavorists have created fragrances and flavors that are fine-tuned to work optimally with TMM®.
Belle Aire Creations has employed a rigorous product development and performance testing regimen that involves:
- Mechanistic organic chemistry and computational chemistry to select ingredients that are highly targeted toward forming molecular complexes with malodor molecules.
- Headspace analysis and sensory testing to verify ingredient and TMM® performance.
This provides Belle Aire with the tools to create the TMM® and TMM® Natural formulations.
The Future of Total Malodor Management® Technologies
Belle Aire Creations is also exploring innovations in advanced oral care technology and advanced laundry care. The company is continuously exploring and testing new, more effective controlled-release systems with increased, longer-lasting malodor reduction.
Belle Aire Creations, previously known as Belle-Aire Fragrances, is a full-service fragrance development company with an unwavering commitment to its partners. The company’s breakthrough malodor technologies, dedicated service and fresh approach to fragrance and flavor innovation are changing the future of the fragrance and flavor industry. Committed to developing high-quality fragrances and flavors, Belle Aire Creations has become a leading supplier and malodor management technology developer to the household products, personal care products and air care industries. For more information, visit http://www.BelleAireCreations.com.
Dr. Craig Warren received his doctorate in physical organic chemistry from Cornell University, a master’s degree in biochemistry from Villanova University and his undergraduate degree in Chemistry from Franklin & Marshall College. He spent 23 years at IFF, where he was Vice President and Director of Fragrance Science. At IFF he developed a technique for mood mapping of fragrance, and was responsible for IFF’s sensory testing center, its fragrance stability assurance program, its neuroscience program and its fragrance application science program, introducing physical chemistry into the creative process.
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