YourMembership Announces Technology Integration with Phone2Action Advocacy Platform

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Integration of YM’s association management software with digital grassroots platform easily creates advocacy campaigns, improves data accuracy, better engages members and grows membership base for associations

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YM has integrated its association management software with a grassroots advocacy and engagement platform developed by Phone2Action.

The current political climate incites the need for more advocacy for associations and their members. This integration makes it easy for any association to take action at a grassroots level, leveraging both traditional and digital methods.

YourMembership (YM), a leading cloud-based software provider for associations and member-based organizations worldwide, today announced the company has integrated its association management software with a grassroots advocacy and engagement platform developed by Phone2Action. The integration enables cause-based organizations to easily create advocacy campaigns, collect more accurate member data, empower them to better engage members, and help grow their membership database to reach prospects and create new members.

“The current political climate incites the need for more advocacy for associations and their members,” said Melea Blaskovich, Vice President of Strategic Partnerships and Market Development at YourMembership. “If a cause-based organization supports a bill to pass or wants to petition against a ban, by using YM’s AMS with the advocacy platform, staff can create a campaign for any number of advocates and members, then send a tweet to congressmen to have their voices heard. And through the AMS, those organizations can view which members participated in the campaign. This integration makes it easy for any association to take action at a grassroots level, leveraging both traditional and digital methods.”

With the integration to Phone2Action, the leading digital advocacy platform used by large entities, such as American Heart Association, FanDuel and Lyft, and a Gold Sponsor of Xperience17 held last month in Orlando, associations can:

  •     Produce engaging, multi-media campaigns to inspire advocates—from non-members to members—to instantly act
  •     Provide advocates multiple ways to engage with lawmakers on critical public policy issues using social integrations, telephony services and email tools, including email marketing tracking
  •     Deliver real-time, up-to-the minute reporting for associations to share with their campaign manager, Board of Directors and members to highlight engagement
  •     Reach advocates, turning non-member prospects into members

“Association members are naturally motivated to advocate for causes by their shared interests and passions,” said Jeb Ory, CEO and co-founder of Phone2Action. “By integrating Phone2Action’s powerful digital advocacy platform with YourMembership's market-leading AMS, we are making it easy for association members to actively engage with their lawmakers on the issues and policies that are important to them and their organizations."

For more information about YM and its portfolio of association management, online learning and organization management products, visit YourMembership.com or call +1 727.827.0046.

About Phone2Action
Phone2Action is a civic engagement platform leading nonprofits, associations and companies use to create public policy campaigns. Phone2Action's technology connects association members to the civic process, connecting them with policymakers so they can engage on policies and regulations. Phone2Action, which launched in 2013, is based in the Washington, D.C., area. For more information, please visit phone2action.com.

About YourMembership
YourMembership, established in 1998, empowers associations and constituent-based organizations worldwide to deliver more value to their users through association management and learning technology, as well as innovative non-dues revenue programs, including certification and online education, career centers and programmatic advertising. YourMembership's cloud-based association management and learning platform enables associations to effectively brand their organization, engage their audience, and streamline their administrative processes. YourMembership provides the most comprehensive suite of technology and non-dues solutions to more than 5,000 customers in 32 countries. For more information, visit YourMembership. To learn more now, call +1 727.827.0046. To get the latest industry updates, read The YM Blog. Get social with YM on Facebook, Twitter and LinkedIn.

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Michael Piotrowski
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