ChicExecs’ Lifestyle Driven Redesign Doubles Productivity

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Get an inside look at how this SD-based PR, Digital and Retail Strategy firm earned their place on Entrepreneur Magazine's 2017 Top Company Cultures list.

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When it comes to creating a high performing company culture, http://www.chicexecs.com/ believes their success comes from keeping their people happy.

http://www.chicexecs.com/ is a bustling PR, Digital and Retail Strategy firm whose innovative staff of millennials and PR veterans have helped over 200 small to medium businesses grow their brand.

Before moving into their new office in San Marcos, California, they decided to surprise their staff by creating a space that would support and inspire their many different personalities from introverts to extroverts.

"Being involved in entrepreneur brand growth has its own set of challenges, so your work space should never add stress to your day," said co-founder Kailynn Bowling. "Our open concept, lifestyle-oriented design has increased collaboration and sent our creativity skyrocketing.”

Since the redesign, they’ve seen their growth double in both new hires and higher sales.

While employees do have a traditional desk area, they’re also encouraged to work wherever will bring them the most inspiration.

Other potential work spots include their posh snack bar lounge (complete with free tasty treats to stave off hangry meltdowns), a relaxing swing area, conference room, chalk walls, white board walls, bean bags, cafe lounge, designer rooms, couch collaboration areas, and dedicated quiet rooms (perfect for private calls, meeting with clients, or when in need of a few minutes to themselves). Friday is even work from home day.

All team members (referred to as "intrepreneurs") have the ability to pave their way in their career and invest care into their clients. They are all equipped with Apple Mac laptops to use throughout the space and while on-the-go.

To help with PR and Social strategies, they’ve set up TVs around the office and encourage their staff to watch and cheer on their clients’ latest features.

“Rather than sitting in a cubicle and being stagnant we encourage movement as a way to inspire innovation,” explains co-founder Nikki Carlson.

For decades researchers have agreed that natural light is an important component to employee happiness, citing increases in productivity and decreases in absenteeism. So http://www.chicexecs.com/ let the light in.

The entire space has been designed to reflect the company’s modern philosophy with floor to ceiling windows, bright clean walls, rustic accents, and purposeful motivational quotations and images throughout. Even the names of their conference rooms have significant meaning derived from a Bible verse used on the product they created prior to starting ChicExecs.

Not only is it beautiful to work in—it’s also perfect for hosting networking events and meeting with clients.

“Your office should be a reminder of your mission,” said Carlson. “Every time you walk through those doors should be a reminder of what you hope to give back to your clients and your community at large.”

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Diana Jang