Dental Services Group Selects Look Listen as Creative Agency

Share Article

Look Listen to create new brand identity and artifacts for the nation's largest dental laboratory network

News Image
“Their experience will bring excitement and focus to our marketing efforts, taking the DSG brand to the next level."

Look Listen, a full-service digital marketing agency, has been selected to spearhead the development of a new master brand and creative artifacts for Dental Services Group (DSG) after an exhaustive account review. Headquartered in St. Petersburg, Florida, DSG’s full-service laboratory network offers customers a variety of options in fixed, removable, implant, orthodontics and sleep dentistry products and services.

"The team at Look Listen impressed us with their unique ideas, strategic thinking and a great combination of consumer and non-traditional healthcare experience, especially in the dental arena,” said Gokce Sezgin, SVP, Marketing & Communications for DSG. “Their experience will bring excitement and focus to our marketing efforts, taking the DSG brand to the next level."

Look Listen is currently executing a complete brand overhaul for DSG, including visual identity, brand guidelines and key messaging. These efforts will evolve into a sophisticated marketing approach to explain how DSG sets the bar for quality within the dental lab community. The agency will deliver a robust marketing program that helps DSG attract new customers and reinvigorate existing customer relationship to fuel growth for the company.

"It became clear during our meetings that DSG and Look Listen share the same energetic and growth-focused spirit,” said Look Listen CEO Kit Hughes. “We're excited to tap into every one of our agency disciplines to help take this amazing company to even greater heights with an elevated brand experience that will live in unity across multiple divisions and service areas.”

About Dental Services Group (DSG)  
Dental Services Group, a growing network of dental laboratories based in North America, provides dentists with the best of both worlds: the personal relationship and care of a local laboratory, combined with the technical expertise and full suite of offerings of a national laboratory. Headquartered in St. Petersburg, Florida, DSG's full-service laboratory network offers customers a variety of options in fixed, removable, implant, orthodontics and sleep dentistry products and services. As a strong supporter of digital impression dentistry, DSG also has various programs available to help practices join this revolution. More information available at: http://www.dentalservices.net/.

About Look Listen
Look Listen is an independent, full-service digital agency with offices in Atlanta, Georgia and Denver, Colorado. Recognized as one of the fastest growing privately held companies in the U.S. (#408 on the Inc. 500 in 2015), Look Listen has established Centers of Excellence in Performance Media, Marketing Automation and IoT, and works across a spectrum of disciplines ranging from digital advertising to custom software engineering. The agency has a track record of working with global enterprises and mid-market companies in growth mode to innovate within existing products and services or ideating new offerings. Together with its clients, they Make Ideas Matter.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Donna Montgomery
Look Listen
+1 (303) 888-8424
Email >
@looklisten
since: 02/2015
Follow >
Look Listen
Like >
Look Listen

Visit website