The Sanford Institute of Philanthropy at National University Announces Launch of Newest Affiliate Institute Serving Washington State

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Based on the vision of philanthropist T. Denny Sanford, the Sanford Institute of Philanthropy at City University of Seattle joins a national network of Institutes being launched through the leadership of National University to improve the fundraising capabilities of nonprofits

Denny Sanford book project by National University

"Cause Selling The Sanford Way" is based on the vision of philanthropist T. Denny Sanford and offers approaches developed through the founding Sanford Institute of Philanthropy at National University.

The Sanford Institute of Philanthropy at National University is pleased to announce the launch of an affiliated Institute at City University of Seattle that will help nonprofits increase their fundraising capabilities and positive impact in Washington State. The addition marks the ongoing expansion of a nationwide network of Institutes that are led by the founding Sanford Institute of Philanthropy at National University to offer curricula for nonprofit leaders and fundraisers based on the vision of philanthropist and entrepreneur T. Denny Sanford. The approaches are presented by recognized nonprofit leaders, members of academia, and renowned philanthropists.

Through the arrangement, the Sanford Institute of Philanthropy at City University of Seattle has access to educational resources and content developed through the founding Sanford Institute of Philanthropy at National University. The founding Institute, which was launched in 2014, is based out of the private, nonprofit National University, which is the anchor institution of the National University System that also includes City University of Seattle. A foundational element of each Institute is the Cause Selling approach, which blends the passion of philanthropy with an emphasis on proven business and sales principles to support the work of frontline nonprofit fundraisers. Other affiliated Institutes have opened at John F. Kennedy University, which is part of the National University System and serves the San Francisco Bay Area; Augustana University; Bellevue University; and Long Island University.

“When an organization’s fundraising capabilities improve, the impact they have in the community grows,” said Libbie Stellas, Director of the Sanford Institute of Philanthropy at City University of Seattle. “Together we can enable nonprofits to make the world a better place.”

Dr. Lena Rodriguez, Endowed Director of the Sanford Institute of Philanthropy at National University, said: “We are very pleased to celebrate the launch of the Sanford Institute of Philanthropy at City University of Seattle, which will strengthen the philanthropic culture in the region they serve and build the capacity of nonprofit leaders. The vision of Mr. Sanford is to make the world a better place, and through the work of the Sanford Institute of Philanthropy we create stronger communities through more sustainable and impactful nonprofits.”

City University of Seattle has a long history of partnering with local businesses to deliver education and training opportunities, and looks forward to providing new professional development and fundraising resources to the nonprofit community. Faculty who teach as part of the City University of Seattle Master of Arts in Leadership with Nonprofit Leadership Emphasis program will be in a position to support the Institute’s efforts and serve as a resource for nonprofit leaders as well. The Sanford Institute of Philanthropy at City University of Seattle will serve as a resource for nonprofit organizations in Washington to help increase their fundraising capabilities and strengthen their community impact.

The core approaches of the Sanford Institute of Philanthropy network are based on Mr. Sanford’s own interactions with hundreds of nonprofits and foundations, and his desire to offer fundraisers access to proven approaches that more effectively convey their causes. The Sanford Institute of Philanthropy at National University has overseen the development of a one-of-its kind textbook, Cause Selling: The Sanford Way, which is based on the vision of Mr. Sanford and outlines in detail how the cause selling approach can strengthen fundraising effectiveness through business and sales principles that incorporate communication skills, basic psychology, research, strategy and data analysis.

The Sanford Institute of Philanthropy at National University has also developed more than 30 educational content modules that focus on Cause Selling and related topics of donor relations, planned giving, and social media/marketing for nonprofits. The modules are available online for affiliated Institutes to develop workshops and seminars in coordination with nonprofit leaders, members of academia and renowned philanthropists who bring their own professional and regional perspective to the content.

More than 12,000 nonprofit leaders have benefitted from the Sanford Institute of Philanthropy at National University programs, which include seminars and lectures and webinars. The Sanford Institute of Philanthropy at National University also meets standards of excellence as outlined by Certified Fund Raising Executive (CFRE) International and has been approved by the nonprofit certification organization as a Continuing Education Provider.

For more information about the Sanford Institute of Philanthropy at City University of Seattle:http://www.cityu.edu/sanford-philanthropy/

About the Sanford Institute of Philanthropy at National University
The Sanford Institute of Philanthropy at National University is leading a national initiative dedicated to strengthening the impact of nonprofits through fundraising-focused educational programs that are presented by recognized nonprofit leaders, members of academia and renowned philanthropists. Based on the vision of philanthropist and entrepreneur T. Denny Sanford, the founding Sanford Institute of Philanthropy at National University was launched in 2014 to develop curriculum that is now being shared with affiliated Institutes around the country. To learn more about the movement led by the Sanford Institute of Philanthropy at National University: http://sanfordeducationprograms.org/instituteofphilanthropy.cfm

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