WaterSmart Software Partners With South Staffs Water to Deliver Measurable Outcomes With Behavioural Efficiency

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UK announcement signals international expansion for digital water technology pioneer

"Through the WaterSmart platform, our customers will become more actively involved in the shared challenge of how best to manage our precious water resources."

WaterSmart Software today announced a new strategic partnership with South Staffs Water to engage with their end-use customers through a digital analytics and communications platform. South Staffs Water is implementing technologies to improve water-use efficiency while driving measurable improvements in customer satisfaction as part of a broader program to develop and adopt innovative solutions.

“We are excited by the use of technology to engage with our customers,” said Phil Newland, Managing Director of South Staffs Water. “Our aim is that through the WaterSmart platform, our customers will become more actively involved in the shared challenge of how best to manage our precious water resources.”

WaterSmart provides households access to easy-to-understand information via email Water Reports and a web and mobile portal. The platform offers detailed water use data, comparative water scores, alerts and notifications, and an innovative ‘discovery’ module that allows customers to take specific actions to better manage their water usage. The initial program will serve a pilot group with digital Water Reports and will include an additional randomised control group in order to measure program effectiveness for South Staffs Water.

“WaterSmart is excited to bring our award winning engagement and efficiency solutions to the UK market,” said Robin Gilthorpe, WaterSmart Chief Executive Officer. “South Staffs Water is an industry leader and their embrace of innovative technology approaches in a quest for improved customer engagement is an ideal fit for the WaterSmart platform.”

Ofwat, the economic regulator of water in the U.K., has recently created a framework for customer participation called FACE (futures, action, community, experience). Ofwat supports better customer engagement as a prerequisite for improved water system resiliency, and the WaterSmart platform represents a best-of-breed solution that is proven to achieve those objectives.

WaterSmart, a public benefits corporation, works exclusively with public and private water suppliers and is one of just 30 companies worldwide to receive the coveted 2016 World Economic Forum Technology Pioneers Award for their potential to “significantly impact business and society through the design, development and implementation of new technologies and innovation.”

About WaterSmart Software
WaterSmart Software provides intelligence beyond the meter to make the lives of water utility managers easier. Water providers using WaterSmart’s cloud-based customer engagement and analytics platform have been proven to reduce costs, protect revenue, and increase customer satisfaction by more than 25%. Come help us change the way the world uses water.

About South Staffs Water
South Staffs Water (incorporating Cambridge Water) supplies high quality drinking water to around 1.6 million people in its two areas of supply

South Staffs region - In the South Staffs region, the company supplies large parts of the Black Country, including Walsall, Sandwell, and Dudley. It also covers Tamworth, Uttoxeter, Burton, Lichfield, Sutton Coldfield and Cannock.

It serves a population of 1.3 million and supplies 330 million litres of water every day across a network of pipes that total 6000km in length to approximately 500,000 homes and 36,000 business customers in an area covering 1,500km2.

Cambridge region - Following its merger with Cambridge Water in April 2013, the company also provides water to 319,000 people living in an area of 730 square km around the city of Cambridge. This extends to Ramsey in the north, Gamlingay in the west, Balsham in the east and Melbourn in the south.

The company does not provide wastewater services, but bills customers on behalf of Severn Trent Water and Anglian Water

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Jeff Lipton
WaterSmart Software
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