Sustainability Leaders Unite within Mediaplanet’s “Sustainable Living” Campaign

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Timed to fall between Earth Day and World Environment Day, Mediaplanet, with Adrian Grenier, launches “Sustainable Living” within USA TODAY and online, drawing attention to today’s critical issues surrounding climate change and the environment

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Living sustainably is about creating a relationship between people and the world in which they inhabit.

Climate change is the inevitable result of the rapid pace at which we expend resources, which is why, in 2017, more attention than ever before is being given to strategies we can implement in order to incorporate sustainability into our homes, our businesses and our communities.

Living sustainably is about creating a relationship between people and the world in which they inhabit. Understanding and improving on how we use energy, conserve water and direct where our waste goes are practices that not only benefit the planet, but also increase efficiency and reduce cost. “Sustainable Living” educates readers on the current issues surrounding climate change in 2017, offering them actionable steps they can take in order to be part of the solution and move our world towards a more sustainable future.

Actor and environmentalist Adrian Grenier graces the cover of the campaign. Founder of the Lonely Whale Foundation, Adrian is passionate about protecting our oceans and encourages everyone to make small changes to help reduce pollution.

“We need to work in harmony with and within the rules of nature,” advises Adrian, suggesting that even one small change, like cutting out plastic straws, can lead to a monumental difference. “If you do nothing else, just work on straws, which are especially dangerous to marine life, and that will be challenging enough, while opening the door for other possibilities.”

The print component of “Sustainable Living” is distributed within the Friday, May 5 regional circulation of the weekend edition of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 within the New York, Los Angeles, San Francisco and Houston markets. In addition, it will be distributed at the Sustainable Brands Conference at the end of May. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “Sustainable Living” was made possible with the support of UN Environment, Sustainable Brands, Climate Reality Project, actor Adrien Grenier, actor Emma Thompson, Carbon Disclosure Project, American Wind Energy Association, Conservation International, Sustainable Travel International, Retail Industry Leaders Association, H&M, Rheem Manufacturing, BioMicrobics, Hornblower Cruises & Events, Stiebel Eltron, the Almond Board, Fisher Paykel, BNP Paribas, DNV GL and many more.

About Mediaplanet 
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

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Donna Nuriel
Mediaplanet
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