SCOTTSDALE, AZ (PRWEB) May 10, 2017
Ampsy and Find Your Influence (FYI) today announced a strategic partnership which unites the two Arizona-based companies in delivering best-in-class influencer marketing hyperlocal analytics technology to experiential brands.
Ampsy is a worldwide leader in the delivery of social geofencing and analytics technology to brands, agencies, venues, and teams. Through a proprietary geo-fencing engine, Ampsy aggregates and then analyzes social content shared anywhere in the world in real-time, giving its clients deep insights into the content and people driving the social conversation around their brands at specific events and locations.
“We’re thrilled to partner with the Find Your Influence team. FYI is one of the most forward-thinking and innovative influencer marketing platforms in the market and represents a portfolio of world-class clients,” said Jeremy Gocke, Ampsy’s founder and CEO. “This is a perfect marriage of analytics and marketing. Ampsy can identify social influencers at live events and activations, then complete the handoff to FYI’s team to recruit the most ideal brand advocates for future events and activations.”
Find Your Influence, or FYI, continues to lead the software as a service (SaaS) influencer marketing technology space through it’s proprietary and award-winning platform and consolidated campaign dashboard. Connecting high-value influencers with like-minded brands that share a common audience is key to influencer marketing success, and hundreds of Fortune 5,000, 500 and 100 brands have put FYI’s technology to work as part of their integrated marketing efforts.
“Our key differentiator in the influencer marketing space has always been analytics, and the use of those analytics to drive intelligent, scalable tactics that deliver meaningful engagement between our brand and influencer partners,” said Jamie Reardon, CEO and co-founder of the Tempe-based FYI. “We are beyond thrilled to partner with the team at Ampsy to bring leading geofencing analytics and reporting technology to our experiential brand partners. The fact that we’re both Arizona born-and-bred is an added bonus.”
Under terms of the partnership, Ampsy will provide FYI and its clients detailed analytics on fans who share social content in-and-around events and activations of FYI clients. Nearly 80% of social content shared at events is missing a hashtag or handle, historically making it impossible to capture and analyze that content. Ampsy’s ability to capture content using geo-coordinates enables its clients to surface and understand content and influencers in real-time at their events or locations, solving a major leakage issue for brands, venues and teams.
Ampsy and FYI will roll out the integrated technology and service throughout 2017 to major experiential brands, including at the 2017 Governor’s Ball in New York City.
Ampsy is a worldwide leader in the delivery of social geofencing and analytics technology to brands, agencies, venues, and teams. Jimmy Kimmel Live, American Idols Tour, Britney Spears, Red Bull, W Hotels, Maria Sharapova, and AC/DC are among Ampsy’s many past and present clients. Ampsy is based in Scottsdale, AZ with a satellite office in Los Angeles. Ampsy is backed by prominent investors including Exponential Partners, Scout Ventures, Hivers & Strivers, former Amazon CIO Rick Dalzell, and several other angels.
For more information, please visit http://www.ampsy.com
About Find Your Influence
Find Your Influence (FYI), is the leading SaaS Influencer Marketing technology connecting more than 100,000 high-value influencers to brands and advertisers. Since their inception in 2013, FYI has completed more than 5,000 campaigns for more than 500 brands, ultimately driving more than 5B impressions across blogs, and leading social platforms including Facebook, Instagram, and Twitter among many others. FYI makes influencer marketing measurable, scalable, and profitable for our agency and brand partners.
For more information, please visit http://www.findyourinfluence.com.
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