Venice, California (PRWEB) May 10, 2017
StackCommerce, the leading native commerce platform for publishers, today announced the launch of its in-house Brand Studio, the only fully-outsourced commerce content creation service on the market. Established to create quality editorial and video content at scale, Brand Studio delivers an average 5x return and has enabled publishers to double their amount of revenue generating commerce posts per week. Noteworthy launch partners include The Next Web, Popular Science, Digg, Gothamist, Univision, and Aol.
StackCommerce’s Brand Studio has already developed more than 6,000 original pieces of written and video content for over 40 partners. Written articles range from timely, snackable pieces to SEO-friendly evergreen content. In order to support publisher demand for Brand Studio creative services, the company has added a total of 20 writers, editors, and video specialists to the team.
BI Intelligence predicts that native content will be the fastest growing segment of the native ad market over the next 5 years. Yet despite this growth, many publishers lack the in-house resources to develop new native content on a daily basis. With Brand Studio, StackCommerce addresses this gap by offering publishers access to quality, engaging and fully-native articles and videos in a cost-efficient manner -- and at scale.
StackCommerce has observed first-hand the success of native content, which converts 50% better across its network than other distribution channels. The company has also found that publishers that post native commerce articles five to seven times per week earn on average 2.5x more revenue than those that post only infrequently or not at all.
For example, popular news aggregator, Digg, partnered with StackCommerce for over a year before incorporating native content into their commerce strategy. The addition of engaging, topical commerce content via the Brand Studio resulted in a 40% boost in Digg’s conversion rate without leveraging internal editorial resources for content production.
“StackCommerce provides us with a seamless and scalable solution for producing commerce-focused editorial pieces with its Brand Studio. We’re happy to see Digg’s audience responding positively to the content,” noted Avery Driggers, Content Strategist and Commerce Lead at Digg.
StackCommerce’s VP of Business Development, Ben Gafni, considers the launch of Brand Studio as a sign of maturation in the rapidly expanding commerce market, serving as a differentiator for StackCommerce moving forward.
“With the development of the Brand Studio, we’ve enabled a never-before tapped source of commerce for our publishers,” said Gafni. “Our content team is able to creatively tell a brand story in a voice that is unique to each publisher, seamlessly adding value to their unique reader’s experience. While options like Skimlinks and Amazon Affiliates can be time-consuming, we are making commerce easy for publishers.”
StackCommerce enables native commerce solutions for online publishers, driving revenue through the seamless integration of content and relevant products. Partnering with over 2,500 global brands and retailers, StackCommerce offers innovative monetization solutions including fully-branded shops and academies as well as native product recommendations in editorial, email, social, and in-stream. StackCommerce's network of publisher partners currently reaches over 1 billion monthly visitors across more than 750+ partners including Aol, Hearst Digital, CBS Interactive, Scripps, IDG, IAC, Gizmodo Media, Ziff Davis, Business Insider, and others. StackCommerce is headquartered in Venice, CA and backed by Draper Associates, 500 Startups, Amplify, Wavemaker Partners, and several top angel investors.