“Get the Facts! Get Checked! Get Healthy!” PSA Delivers Call-to-Action About Kidney Disease Prevention

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Just in Time for May National Women’s Health Awareness Week and June Men’s Health Awareness Month Comes a PSA From the Multi-Award-Winning Patient Education Series Fixing Paco

A staggering 1 in 10 people have kidney disease - an estimated 26 million Americans - and most do not find out until their kidney disease is advanced. In addition, there is an extremely high need for organ donors—currently, there are approximately 120,000 people waiting for a lifesaving organ transplant in the U.S., and of these, approximately 100,000 need a kidney transplant.

Just in time for National Women’s Health Awareness Week and Men’s Health Awareness Month comes a PSA featuring Paul Rodriguez and Gloria Garayua, the stars of the Mendez National Institute of Transplantation Foundation (MNITF) multi-award-winning patient education series Fixing Paco. The PSA delivers a strong call-to-action about kidney disease prevention, the need for organ donation, and learning more at FixingPaco.org.

On the FixingPaco.org website, the general public can get information about kidney disease and prevention, becoming an organ donor, and kidney transplantation. In addition, the Fixing Paco web series provides comprehensive education about being proactive in one's healthcare as well as valuable information including how to access transplantation, what it takes to maintain a transplant, and how a positive attitude and lots of support can create the power of hope.

The “Get the Facts! Get Checked! Get Healthy!” PSA is available in :30 and :60 second versions at http://www.fixingpaco.org/psa.html.

:30 https://youtu.be/knmujv2dOyQ        
:60 https://youtu.be/YaPdONzcFuk

About the Mendez National Institute of Transplantation Foundation (MNITF):
The MNITF is a public non-profit organization that adheres to its mission of advancing the science and practice of organ transplantation and end-stage organ disease therapies through research, education, and innovation.The MNITF’s commitment to education and outreach has resulted in successful community patient education programs in Southern California that target underserved populations to increase awareness and access to transplantation. MNITF’s award-winning web series, Fixing Paco, which was shot in both English and Spanish, is a groundbreaking 10-episode telenovela-style series created to provide vital information about kidney transplantation and maintenance to Latinos and those with end-stage renal disease (ESRD). Prior to Fixing Paco, nothing existed to meet the educational needs of Latinos on dialysis in such an engaging, and entertaining format. Following the curriculum of MNITF’s One-On-One Program, Fixing Paco helps educate patients with kidney failure and their families about the option of kidney transplantation, how to access transplantation, how to be proactive in healthcare, and what they need to know about living donation. The Fixing Paco PSA Campaign is an expansion of the education program incorporating kidney disease awareness and prevention and organ donation awareness to reach the general public nationally and internationally.

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Elana Gichon
MagicBullet Media
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